Meet the team

"We are many..."

We are listeners, designers, innovators, creators,
writers, thinkers, inventors, engineers and friends.
Above all we are an interdependent team.

Vin Chinnaraja CEO

Vin launched Branded3 in 2003, an SEO and Digital agency which has become one of the most respected agencies in the UK, one with which brands are proud to be associated with.

Before Branded3, Vin was the architect and technical consultant for some defining enterprise applications, including the brand asset management for brands such as Citrix, Burberry and Johnson & Johnson.

David Crawford Managing Director

As a highly-respected digital and marketing specialist, David came to Branded3 in January 2013 as our Managing Director. Having held senior digital roles in major integrated agencies as well as his own consultancy business, David has developed and implemented digital strategies for international brands as diverse as Bentley, Disney, UPS and American Airlines.

David’s role primarily focuses on Branded3’s interdependent Digital offering, combining our services of Design, Development, Search, Content, Digital PR, Social and CRO to offer a future-proof, holistic strategy for our clients.

Patrick Altoft Director of Strategy

Patrick joined forces with Branded3’s CEO in 2008 to form the Search division of the agency which enabled Branded3 to offer an interdependent service to clients.

With over a decade of experience working in SEO, Patrick has built up an enviable reputation in the industry for his compelling presentations, which he now delivers all over the world. Having also launched the UK’s most successful online marketing blog – Blogstorm – Patrick has been invited to shape the SEO strategies of some of the world’s largest brands.

Tim Grice Director of Search

Tim joined the Branded3 team in 2010, bringing with him five years’ of experience in developing and executing online marketing strategies for businesses globally.

Regularly quoted by the top industry resources; Tim’s unique insights have established him as an SEO thought-leader and he’s regularly invited to speak at major digital conferences around the world. Tim oversees the growth of Branded3’s search offering, and leads a multi-disciplined approach across all our search marketing activity.

Steve Shaw Digital Director

Having worked alongside brands such as Mars, Pedigree and Whiskas, Steve brings invaluable brand experience to the agency and heads up our Digital team, leading our expert web design and development offering.

With an eye for technical detail and a methodical approach to online strategies, Steve has been at the forefront of our biggest development projects to date, including an ecommerce website build for cult cosmetics brand Illamasqua, and a comprehensive CRM application for Interflora.

Andrew Machin Head of Creative

Andrew is Branded3’s Head of Creative, leading our web design team and developing unique and engaging ideas for our client’s campaigns. Andrew has an impressive background having led the web design teams of some of the biggest creative agencies in the UK and the US.

Andrew’s web design and usability expertise has seen him talk at various industry conferences, and helped us secure some great projects for some of our biggest clients.

David Smith Head of Operations

As Branded3’s Head of Operations, David is responsible for reporting on profitability and resource across the business, playing a crucial role in the growth and success of the agency. David identifies key efficiencies and introduces pioneering solutions which reduce business costs and create a smoother working process.

With a solid understanding of search marketing and a passion for all things SEO, David regularly blogs about search updates and trains all of our new SEO team members.

Mike Jeffs Senior Account Director

Mike heads up Branded3’s London office as our Senior Account Director. With a wealth of experience and qualifications in business and marketing, Mike is adept at aligning SEO strategies to brand and marketing objectives, ensuring our campaigns deliver on all levels.

He has been at the forefront of some of our biggest SEO client wins to date, using not only his online marketing skills, but his personable demeanour to assure clients of our customer-focused ethos. The results that Mike delivers are a reflection of his client service skills, tenacity and determination to succeed.

Scott Mason Head of Content

Scott is the Head of Content at Branded3 and orchestrates content marketing strategies for some of the biggest brands in the UK, including Ladbrokes and Vue Cinemas.

Scott knows how to craft the right content for the right audience and, thus, writes and oversees the implementation of content strategies in his department, helping to drive visibility and ROI for our clients. It goes without saying that a passion for the written word is always at the forefront of Scott’s work ethic.

Laura Crimmons Head of PR & Social

Laura is Branded3’s Social & PR Manager, heading up our Digital PR & Social Media teams and leading the PR & social media strategy across our biggest client accounts, including the likes of Vue Cinemas and Ladbrokes.

With extensive SEO & social media knowledge and valuable experience in both traditional and digital PR, Laura has the unique ability to create and execute campaigns which deliver multiple online benefits.

Having worked in both national and international PR, Laura has established relationships with some of the most influential media contacts there are.

Mark Taylor Head of PPC

Mark is our Head of PPC, heading the PPC team and taking the lead on the PPC accounts of our biggest clients. Having worked with some of the UK’s biggest brands, Mark has over six years’ PPC management experience and ensures our clients spend their paid search budget as efficiently as possible.

Logically-minded and with a passion for data, Mark can identify where PPC campaigns require the care and attention they deserve in order to achieve what matters to our clients: their business acquisition and return on investment.

Felicity Crouch Marketing Manager

Felicity is Branded3’s Marketing Manager, developing and executing creative marketing strategies for the agency to encourage new business and agency growth.

With a background in journalism and digital project management, Felicity manages a large number of marketing channels effectively to raise Branded3’s profile and facilitate the growth of the company.

As part of her role, Felicity spearheads Branded3’s internal and external events, identifying relevant speaking, presenting, and new business opportunities.

Alan Ng Head of Insights

A CRO expert and the lead on our penalty removal offering, Alan is Branded3’s Head of Insights. Alan combines analytical analysis with his testing background to deliver revenue-boosting CRO strategies and optimised reporting insights for clients such as Inchcape, First4Lawyers and Powwownow.

With an impressive PhD under his belt and an enthusiasm for all aspects of the search space, Alan designs and maintains some of the most cutting-edge custom tools in the industry for Branded3 to deliver clear, actionable insights for our clients.

Stephen Kenwright Head of Search

Stephen is Head of Search at Branded3’s Leeds HQ and a columnist on searchenginewatch.com. Having previously worked in-house at FTSE 250 strategic outsourcing business Mitie, Stephen is from a background in advertising; has an MA in Shakespeare; and now works closely with Branded3’s PR, Content Marketing, Design/Development and Paid Search teams to deliver SEO performance for some of the world’s biggest brands.

Joe Griffiths Head of Search

Having developed and managed the SEO campaigns of some of the UK’s biggest brands, Joe is our Head of Search working from the London office, leading the strategies for many of our international and London-based clients.

A key element of Joe’s role is driving and securing new business for the agency, a skill which has seen him help to grow Branded3’s London office substantially in just 18 months.

With an extensive background in Marketing and Digital PR, Joe delivers expert talks on SEO and online marketing at leading industry events around the country; most recently, the Figaro Digital Marketing Conference and Ecommerce Expo.

Matthew Jackson Chief Search Strategist

With an impressive background in analytical science and a deep understanding of outreach and online marketing strategies, Matthew is Branded3’s Head of SEO Strategy, managing the search strategy team to ensure we’re delivering maximum ROI for our clients.

Matthew’s skills help him identify and analyse changes and trends within the search-engine algorithm updates, ensuring the search strategies for our clients are up-to-date and completely future-proof.