a4uexpo Review

Last week I attended my first a4uexpo at ExCeL. Overall the event was fantastic and I would definitely recommend it to any SEO or affiliate marketers next time.

Day 1

The first session I attended was WordPress SEO & Optimisation Strategies (click to view presentation) by Joost de Valk. With lots of good tips, plugins and a slick presentation this was an ideal overview for the growing number of affiliates using WordPress as a CMS for their websites.

Following a break for lunch and an hour walking round the stands in the main hall it was time to watch the Extreme SEO Strategies for Affiliates session with Dave Naylor, Rob Kerry, Joost De Valk, Marcus Tandler and moderation by Ciaran Norris.

Starting with reputation management and finishing with how certain finance websites are using the Digital Point Coop Network this was high level SEO at its very best.

The evenings entertainment was a luxury cruise down the Thames followed by drinks in the hotel bar.

Day 2

Following a late start waiting for Al Carlton to cure his hangover with lager I watched him deliver an excellent Million Dollar Blogging Strategies for Affiliates presentation. Well worth watching the video when it’s available online.

The majority of questions directed towards Al were related to which WordPress plugins he was using which was interesting.

Next on the schedule was Affiliate Doctors’ Live! with Dave Naylor, Joost De Valk, Marcus Tandler and Chris Garrett.

This session was focussed on doing reviews of affiliate sites suggested by the audience. Most of them were quite poor in terms of design which for an affiliate site is a very basic requirement – generating trust and brand is hard enough for affiliates without suffering from poor design as well.

Next year I believe it would be better to showcase how good sites work rather than ripping apart sites that 90% of people in the room thought were quite low level.

The final session of the conference was Meet The Super Affiliates with Kieron Donoghue, Doug Scott and Jamie Harwood.

The format was questions from the floor and lots of great information was shared during the session.

SEO Dinner

On the final day I was pleased to attend Dave Naylors SEO Dinner along with Becky, Anthony Shapley, Mel Carson, Todd Crawford, Joost De Valk, Marcus Tandler and Al Carlton.

We shared a few advanced SEO strategies and ate some excellent Thai food. Thanks Dave!


This was my first time at an a4u event and I was very impressed at the professionalism of the event and the passion of some of the affiliates. Definitely a conference you should attend next time.

Thanks to Jo from conference calls for the tip.

By Patrick Altoft. at 10:48AM on Sunday, 19 Oct 2008

Patrick is the Director of Strategy at Branded3 and has spent the last 11 years working on the SEO strategies of some of the UK's largest brands. Patrick’s SEO knowledge and experience is highly regarded by many, and he’s regularly invited to speak at the world’s biggest search conferences and events. Follow Patrick Altoft on Twitter.


8 Responses to “a4uexpo Review”

  1. [...] Awesome A4U Expo 2008 Doug’s A4U Photos A4U Expo Day 1 – by Fraser A4U Expo Day 1 – by Jason A4U Expo Day 1 – by Pete Best A4U Expo Event Ever! – by Jason Didn’t we have a lovely time Day 1 photos A4U Expo was great, yet again SEO Dinner at A4U Expo A4U Expo presentation online now WordPress SEO tips Was the A4U Expo any good? My review My A4U Expo Roundup A4U Expo – Conversion rate experts reveal conversion is all a matter of persuasion Can I got to bed now please? A review of the A4U Expo 2008 Affiliate Marketing Conferences Add Value Cost Per Monk Story from A4U Expo A4U Expo 101 A4U Expo – Another ripping affiliate shindig A4U Expo – it’s a rap! Why the A4U Expo sucked! A4U Expo Day 2 – by Fraser A4U Expo London 2008 Making an exhibition of ourselves A4U Expo was a blast A4U Expo Review [...]

  2. Al Carlton says:

    “Following a late start waiting for Al Carlton to cure his hangover with lager”, cheeky bastard. To put the record straight I awoke at 10am totally fresh and wide awake, Patrick however surfaced at 11 and looked rough :)

  3. Vipey says:

    sounds great patrick. nice to see the uk’s finest all in one place :)

    noticed your new url structure aswell? this for google news etc… purposes?

  4. [...] saw the same presentations as Patrick Altoft (well not exactly as Patrick managed to sleep through the hour long keynote on Day 1, quite amusing [...]

  5. Yes, Google News is the reason.

  6. Zath says:

    I’m thinking I should probably attend one of these sort of upcoming events, is there a best place to find out about them or at least which ones should you should consider going to?

    Also, I’ve thinking of changing my permalink structure to one like your’s Patrick, have you or are you planning a tutorial post on this? The last time I tried it, the plugin I used didn’t work properly and I lost Google traffic for around 5 months!

  7. Zath changing permalinks was hit or miss for me. Tried 3 plugins and finally found Permalink Redirect worked perfectly.

    The issue with lots of plugins is that they don’t get updated when WP changes.

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