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Add links when people cut and paste your content with Tynt

I’ve just discovered an amazing service called Tynt being used on the Daily Mail website and can’t understand how I missed it before. What Tynt does is use a neat piece of JavaScript to add a link to any content that is cut & pasted from your website.

We’ve been using JavaScript to add links to images for years now (best script available here) but this is the first system I’ve seen that adds the attribution when text is copied.

If you want to test it just copy some text from this post into WordPress or another blog editor and see the link at the end.

The service also reports on content and links being copied from your site in real time – apparently there are news sites using this script to generate 1000 new links every single day.

tynt-links

Tynt Insight monitors copy and paste behavior on billions of page loads per month across hundreds of thousands of web sites . Our data shows that up to 6% of page loads results in a user copying content! On a site that has 20 million page views per month – content leaves that site about a million times each month. Currently, web site owners are not receiving any benefit from this normal user behavior, but Tynt Insight changes all that.

Tynt Insight can drive up to 40% more visits to any individual web page via our automatic attribution link.

Each time a user pastes content from your website into an email, blog or website, we automatically add a URL link back to your site’s original content. When someone clicks that URL, they are directed back to your site and see the original content with the copied portion highlighted. This drives incremental traffic to your site when your content is shared without your knowledge while maintaining a consistent user experience.

As well as increasing the traffic across all pages, Tynt Insight generates higher traffic to niche content, which may be missed otherwise. Pages can see lifts of up to 40% in page views from Tynt Insight.
Read more: Tynt Insight » Get More Visits

tynt

BY Patrick Altoft AT 10:21am ON Monday, 23 November 2009

Patrick Altoft is Director of Search at Branded3 and has worked in the SEO industry for over 10 years. With experience across some of the worlds largest brands as well as startup businesses Patrick is well known in the industry and speaks regularly at the major SEO conferences and events. Follow Patrick on Twitter or Google+

Comments

  • http://www.crearecommunications.co.uk Luci

    This looks great! But can users remove/edit the links if they know what they are looking for? That would decrease the usefulness of the service… looks great though!

  • http://www.malcolmcoles.co.uk malcolmcoles

    I interviewed the guy from Tynt a while back and asked him a few questions. You can see / watch it here.

  • http://www.ilearnsmart.com Abdul

    Great information. Its really amazing services..

  • http://www.blogstorm.co.uk Patrick Altoft

    Luci yes of course users can remove the link – you can’t expect to force people to add the link on their own blog.

  • http://www.tag44.com tag44

    Thanks for the post and for sharing the very nice site that helps to add your link.

  • http://www.wildfiremarketinggroup.com Jeremy L. Knauff

    It’s a unique idea, but it’s not going to help much. People who copy your content aren’t going to leave an attribution link in. Also, most of the copying that takes place is done by scraper bots rather than people copying and pasting, in which case, this wouldn’t do anything at all.

  • http://www.blogstorm.co.uk Patrick Altoft

    Jeremy how do you explain the news sites that are getting thousands of new links from it? As a free service I would be delighted to get a handful of links a month from it I’m not expecting a miracle.

  • Rick

    Im not liking how tweets are showing up in the comments box.
    Most of them are not comments at all and are just re tweets.
    its putting me off reading the conversation through out the comments.

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  • http://www.wildfiremarketinggroup.com Jeremy L. Knauff

    Patrick,

    Some sites may get some links from it, but as I mentioned, most of the copying that takes place is from bots, not people, so this wouldn’t have any effect what so ever.

    That being said, it can’t hurt since it’s a free service, but I wouldn’t expect much from it.

  • http://www.hypotheekshopdeventer.nl Hypotheekadvies Deventer

    Now this could be a nice trick. A lot of blog owners don’t really understand html or java.

    The odd’s of a link staying in de blog of the “copy past blogger” are pretty good.

    I guess a lot of these blogger really don’t mind is there is a link too the original post or article.

    Look!… I don`t mind > Hypotheek adviseur

  • http://www.searchengineoptimizationjournal.com Nick Stamoulis

    That is a nice little service especially if you spend a great deal of time writing your content and you don’t want it to end up one someones elses website.

  • http://www.johnpaulaguiar.com John Paul

    Awesome tool, thanks for the update.

  • http://www.hostingformula.info/ hostingformula

    Thanks for the information, I just love to share too but I hate to see people who don’t gave a credit. Will try tynt and see the report.

  • http://www.tynt.com tynt

    Thanks Patrick for the coverage. Wanted to add a couple of interesting points:

    - As you point out – we don’t force people to keep the link, but we are focused primarily on what we call the ‘casual infringer’, not the true content thief. The casual infringer is a fan and likes to spread your content but may not be aware of the correct protocol of always linking back, or may spread your content in an email. For the content thieves, they will always find a way to steal your content if they want it.

    - We actually find that most people leave the links in place. We are currently helping over 180,000 sites on the web and tracking hundreds of millions of copy actions every month on the 6.5 billion page loads we watch.

    - With the patterns we are seeing in the copy behavior, we have started creating a new and very exciting product to capitalize on an opportunity which is very unique. Watch for this in Q1!

    If anyone has any questions, please feel free to reach out to us at feedback[at]tynt [dot] com .

    Cheers!

    Derek

  • Mimi

    I used it some time ago, and it worked well. But, I also noted that my Adsense earnings (mostly clicks) from that site dropped. I’m not sure if it was because Tynt or not, but I had to remove it :(
    Maybe now it’s different.

  • Jeremy

    If you want to test it just copy some text from this post into WordPress or another blog editor and see the link at the end.

    Source: Add links when people cut and paste your content with Tynt

    Doesn’t seem to work in Chrome

  • http://www.tynt.com tynt

    @mimi – we did extensive testing with AdWords and were not able to find any correlation with AdWords revenue and Tynt. If you are able to contact our Product Manager at support [at] tynt dot com it would be very valuable to understand what your specific experience was. Thanks!

    Derek

  • http://www.tynt.com tynt

    @jeremy – it does work in Chrome for me (using Chrome right now). We test for the major browsers (IE, FireFox, Safari) and are adding Chrome into the set, but as far as we know it does work in Chrome. This is the browser I use every day.

    What is probably happening for you is that you are seeing instead of the URL something like this:
    “If you want to test it just copy some text from this post into WordPress or another blog editor and see the link at the end.

    Source: Add links when people cut and paste your content with Tynt ”

    The ‘Source: Add links…’ at the end is inserted by Tynt. Patrick has it set on this blog to send a hyperlinked article title instead of the URL – which when you paste into this blogs comment system removes the hyperlink. If you pasted into Gmail you will see the link.

    BTW, we are recommending that you always include the URL (a setting in Tynt) to make sure you get link credit when people paste into this type of system.

  • http://www.dorkglue.com Ashley

    What is probably happening for you is that you are seeing instead of the URL something like this:

    Source: Add links when people cut and paste your content with Tynt

  • http://www.fullyaudio.com.au/ Daniel Brady

    I agree with Rick…

  • http://wiep.net Wiep

    Nice tool! I knew about http://www.latentmotion.com/the-best-link-bait-citation-plugin/, which is a WP plugin or jQuery script, but this one’s even better with the admin panel behind it.

  • Andy

    We tried it for a while but ended up pulling it – for complicated reasons we often need to copy segments of our own content and paste it into input fields and it got just too irritating removing the link each time. We did find that people often left the link in, though – particularly when reposting to forums.

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  • http://www.tynt.com tynt

    @andy We’ve added a new feature for people like you who are doing a lot of copying/pasting into your own site or CMS. If you go to the admin dashboard you will see an option on the Settings tab that will cookie your browser and put Tynt to sleep whenever that browser accesses your site, thus avoiding the problem you mention!

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  • http://www.nail-art-info.nl/nailart-methodes/index.php Nailart

    @Tynt,..

    This works perfect in Mozilla firefox too!

  • http://www.iangilyeat.com Elizabeth

    It seems like a good idea, but I wonder how many people would remove the link once they saw it copied over?

  • http://www.indiasms.com India Bulk SMS

    If its working in all browsers properly, and tracks text, images, flash and other stuff also, then its a great website helping us to save our own things or if it been copied also, we will get free backlink. amazing man, i like to try it soon.

  • http://www.socialcubix.com Facebook Developer

    Great info.

  • http://www.innerballoons.com Robin Allenson

    Superb idea, especially for content rich websites.

  • http://www.seo.uk.com SEO UK

    Very interesting and well worth a look.

  • http://www.ask4lifeskills.com Ask4lifeskills

    I think Tynt could be a great idea and could definitely help webmasters to create more one-way backlinks to their content or website but on the other hand, if someone is cutting and pasting your content and links into bad neighbourhoods or websites, is it going to have a bad effect on your ranking and seo? If so, is there a way you can monitor or even stop this from happening?

  • http://www.dimasoft.co.uk Tola

    Really good stuff, already added it to one of my websites and waiting to see if the reporting is as good. But definitely something really handy for SEO reporting I must say!!

  • http://www.forestsoftware.co.uk John Mitchell

    A slight problem, when I try to sign up for my domain.co.uk doman I am told that it is an invalid domain (should look like domain.com).

    Does this not work for uk domains then ?

  • http://www.tynt.com Derek

    @Ask4LifeSkills – In the Tynt dashboard, you get a report showing where all of your links have been pasted, and you can follow them back to the location so you can determine if you want to take action regarding whoever has linked to your site. If you feel it is a link you would rather not have, that discussion is up to you. :)

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  • http://www.tynt.com Derek

    @JohnMichell – Tynt works for all domain names globally (even those in completely foreign languages). If you are getting that message, it might be because you included the http:// at the front. Drop that. If you still have problems, please send the actual domain through to support at tynt dot com and we can look into it. Someone may have tried to register your domain and if it was bogus the domain is now frozen and we will have to unlock it.

  • http://automatedincomestreamblueprint.com Miles “Automated Income Stream Blueprint” Hennis

    Wow I’ve never heard of Tynt before either, it’s pretty awesome. I find it amazing how much stuff is out there to be discovered, it seems like “literally” I learn something new every day.

    Thanks for the post.

    Miles Hennis

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  • http://www.facebookster.com Facebook Application Developer

    Thanks for sharing great information.

  • http://www.gameloo.info/ gofree

    I notice that site using this script, text can’t be selected as usual only if you double click to get the selection.

  • http://www.tynt.com tynt

    @gofree – Your statement doesn’t sound correct. You can select any text on a Tynt enabled site. Try http://www.time.com for example. If you are having a problem on a specific site, please let us know at support at tynt dt com so we can check it out. It might be an unrelated issue.

  • ahduth

    Hello, I’ve visited a couple of websites now that insert these unwanted links into my copy and pastes. When it happened a couple months ago, that particular website’s content was in decline anyhow, so it wasn’t much missed. But now more important providers (like the Daily Mail as you point out) have started using it.

    Much of the discussion I have with my colleagues happens over instant messaging (we all work remotely), and this new “feature” is incredibly invasive, especially considering we usually send the link up front before we start quoting (so we’re all discussing the same thing). How do you turn it off?

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  • http://southaussies.com Aaron

    Awesome service for content rich websites like article directories. Imagine the benefit that ezinearticles would gain if they implemented this.

    This is just a guesstimate, but I would think at least 80 – 90% of their published articles that have been duplicated and republished, loose their link sources.

  • Chad

    The idea is great, and I use Tynt… I manage a large site and the Tynt dashboard informs me that its generated thousands of links back to my content… This is great, but when I investigate those links, a great majority of them are coming from forum posts–that is, message board users seem to love to quote my content and obviously I’m now getting all of those links.

    My concern is that wouldn’t Google think I suddenly started spamming all these forums when thousands of link-drops start showing up leading back to my site?

    Please advise :?: :?: :?:

  • http://www.jay-squared.co.za/ Jay Squared

    This is just so awesome!

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  • http://www.kaplang.com Dennis

    wow this looks amazing, I am going to give it a try. Thanks

  • http://www.property-shack.co.uk/ Nick D – Prroperty In yorkshire

    This looks great, plagiarism is a serious problem for me, and it has a serious effect on google rankings when someone scrapes your content, the links that this script add also have another advantage as when google sees two websites with identical content and realises that one links to the other, it automatically realises that the content really belongs to the site that is being linked to and correctly attributes credit. This is possibly even more valuable to alot of sites than the free links themselves.

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    This is definetely worth checking out.
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    Great posting. I’m sure to use this methode in my link building project. Thanks.

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    Wow its amazing news for me now links should be paste trough Tynt great.

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