Comments on: Advanced Link Building Strategies for Affiliate Sites Presentation

By: Pariuri24

Pariuri24 — Mon, 19 Mar 2012 12:33:04 +0000

A very interesting presentation and that information about having a brand authority first is very new to me, to obtain brand links it is much easier than links with keywords.

By: Justin

Justin — Sat, 21 Jan 2012 04:36:30 +0000

Hello,

I’m glad to find an article on link building strategies in your website.

I share your view on this and I’d like to share a proven strategy that could further enhance your marketing campaign using followups. I wrote something about it in my blog and if you are interested, you can visit it.

I wish you can drop by and see for yourself.

Have a good day.

Justin

By: Patrick Altoft

Patrick Altoft — Mon, 22 Aug 2011 07:32:39 +0000

Hi Rodders, brand authority is the sum of the Domain Authority (SEOMoz) across all links that have brand anchor text.

By: Rodders

Rodders — Sun, 21 Aug 2011 22:26:54 +0000

Really informative presentation, thanks for that. I was also a bit confused about what you meant by brand authority. Perhaps you can elaborate a little for some of us who are a bit slow on the uptake.

By: Patrick Altoft

Patrick Altoft — Thu, 05 May 2011 14:08:48 +0000

Hi Jim, we don’t include interna links in our analysis and yes we do count URL links as brand links. Yes we take the average PA & DA

By: Jim

Jim — Tue, 03 May 2011 13:48:18 +0000

The brand authority theory is really interesting, Patrick. I’ve a few questions for you. 1. Do you include internal links for the purpose of counting anchor text? 2. Do you count URL links as brand links? And most importantly, 3. how are you counting the total Page Authority or Domain Authority? I’m assuming its an average figure since the total could be well into the thousands, and your example shows a percentage (0-100). Is that right? Feedback appreciated.

By: Elive

Elive — Thu, 09 Dec 2010 13:06:48 +0000

Thanks for sharing this secret this was really useful post, But one thing I don’t understand is that how to rank only with on page factors.

By: gadget

gadget — Wed, 10 Nov 2010 08:40:23 +0000

It would be worthwhile looking at the search results for mobile phones today as an extension of this study. It may be because I am in the London area but the results show extracts from Google Places, including star reviews, and also other review site snippets like qype etc.

By: N3O

N3O — Sun, 24 Oct 2010 23:48:59 +0000

That’s what this presentation talks about, that you need to build brand authority by building links with anchor text as your brand name, once you have enough authority just few backlinks with the anchor text as the keyword you want to rank for is good enough to get you to rank higher.

In your example, more than 60% of the links have the anchor text “Carphone Warehouse” or a similar variant which is the brand and less than 5% have the keyword “mobile phones”.

By: Jorge Delgado

Jorge Delgado — Sun, 24 Oct 2010 22:48:31 +0000

awesome thanks for sharing the presentation!
Jorge