Comments on: Advocate General Rules on Interflora vs M&S in Brand Bidding Case http://www.branded3.com/blogs/advocate-general-rules-on-interflora-vs-ms-in-brand-bidding-case/ Digital and SEO Agency Thu, 23 May 2013 12:58:00 +0000 hourly 1 http://wordpress.org/?v=3.4.2 By: Ryan http://www.branded3.com/blogs/advocate-general-rules-on-interflora-vs-ms-in-brand-bidding-case/comment-page-1/#comment-982 Ryan Tue, 29 Nov 2011 20:08:18 +0000 http://www.blogstorm.co.uk/?p=3997#comment-982 You said it right in the end Patrick, Google is the clear cut winner. Cases like these happen all the time and the search engine giant still reaps earnings no matter the outcome. Not that it is their fault, they are just 'doing what they do'. This case was definitely was an interesting one, thanks for the read and keep up the great work Patrick. You said it right in the end Patrick, Google is the clear cut winner. Cases like these happen all the time and the search engine giant still reaps earnings no matter the outcome. Not that it is their fault, they are just ‘doing what they do’. This case was definitely was an interesting one, thanks for the read and keep up the great work Patrick.

]]> By: Jonathan http://www.branded3.com/blogs/advocate-general-rules-on-interflora-vs-ms-in-brand-bidding-case/comment-page-1/#comment-981 Jonathan Tue, 30 Aug 2011 15:55:58 +0000 http://www.blogstorm.co.uk/?p=3997#comment-981 It's an interesting statement: It only applies to trademarks, and only if there is possible confusion in the minds on the searchers. In both the example ads you displayed from Asda and M&S, they prominently use their own branding - minimal chance of confusion - so they will be able to continue with these ads even if this opinion becomes law. Also, many small to mid sized companies do not even have this level of protection, as they have not trademarked their brands. It’s an interesting statement: It only applies to trademarks, and only if there is possible confusion in the minds on the searchers.

In both the example ads you displayed from Asda and M&S, they prominently use their own branding – minimal chance of confusion – so they will be able to continue with these ads even if this opinion becomes law.

Also, many small to mid sized companies do not even have this level of protection, as they have not trademarked their brands.

]]> By: Future Of Keyword Bidding May Change In UK | SEO Freelancer Hyderabad http://www.branded3.com/blogs/advocate-general-rules-on-interflora-vs-ms-in-brand-bidding-case/comment-page-1/#comment-980 Future Of Keyword Bidding May Change In UK | SEO Freelancer Hyderabad Tue, 29 Mar 2011 04:18:55 +0000 http://www.blogstorm.co.uk/?p=3997#comment-980 [...] as long as it doesn’t cause confusion to the searcher. But as Search Engine Land reports via Blogstorm, the European Advocate General issued an opinion to the court on how to rule in a matter of a suit [...] [...] as long as it doesn’t cause confusion to the searcher. But as Search Engine Land reports via Blogstorm, the European Advocate General issued an opinion to the court on how to rule in a matter of a suit [...]

]]> By: Fazal Mayar http://www.branded3.com/blogs/advocate-general-rules-on-interflora-vs-ms-in-brand-bidding-case/comment-page-1/#comment-979 Fazal Mayar Sat, 26 Mar 2011 20:31:12 +0000 http://www.blogstorm.co.uk/?p=3997#comment-979 good story patrick, i think we should read a bit about online legal to educate us! good story patrick, i think we should read a bit about online legal to educate us!

]]> By: European Advocate General Finds Against Trademark Bidding in Interflora Case http://www.branded3.com/blogs/advocate-general-rules-on-interflora-vs-ms-in-brand-bidding-case/comment-page-1/#comment-978 European Advocate General Finds Against Trademark Bidding in Interflora Case Thu, 24 Mar 2011 19:24:35 +0000 http://www.blogstorm.co.uk/?p=3997#comment-978 [...] to Blogstorm.co.uk for the [...] [...] to Blogstorm.co.uk for the [...]

]]> By: Company’s Bidding on Competitors Trademarks Could Soon be Outlawed. | Iain Thornton's Blog http://www.branded3.com/blogs/advocate-general-rules-on-interflora-vs-ms-in-brand-bidding-case/comment-page-1/#comment-977 Company’s Bidding on Competitors Trademarks Could Soon be Outlawed. | Iain Thornton's Blog Thu, 24 Mar 2011 14:48:07 +0000 http://www.blogstorm.co.uk/?p=3997#comment-977 [...] Blogstorm reports today that a recent ruling by the Advocate General in favour of Interflora against Marks and Spencers may result in the end of the practice of using competitors brand names or trademarks to generate adverts on Google Adwords and other Pay-Per Click media. [...] [...] Blogstorm reports today that a recent ruling by the Advocate General in favour of Interflora against Marks and Spencers may result in the end of the practice of using competitors brand names or trademarks to generate adverts on Google Adwords and other Pay-Per Click media. [...]

]]> By: Bon Brand » Interflora Brand Bidding http://www.branded3.com/blogs/advocate-general-rules-on-interflora-vs-ms-in-brand-bidding-case/comment-page-1/#comment-976 Bon Brand » Interflora Brand Bidding Thu, 24 Mar 2011 14:34:28 +0000 http://www.blogstorm.co.uk/?p=3997#comment-976 [...] more about Advocate General Rules on Interflora vs M&S in Brand Bidding Case [...] [...] more about Advocate General Rules on Interflora vs M&S in Brand Bidding Case [...]

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