Comments on: Affiliate Management For Beginners: Attributing Credit For The Sale

By: Guest Posts @ BlogStorm on Crediting Sales In Affiliate Management

Guest Posts @ BlogStorm on Crediting Sales In Affiliate Management — Mon, 11 May 2009 22:44:26 +0000

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Tue, 05 May 2009 17:20:20 +0000

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By: Rmercader (Bobby Mercader)

Rmercader (Bobby Mercader) — Mon, 04 May 2009 12:23:57 +0000

Reading Affiliate Management for Beginners. http://tinyurl.com/dftgux by @patrickaloft

By: Gordon

Gordon — Fri, 01 May 2009 21:27:31 +0000

Totally agree on how you would handle Problem A1 but then I don’t think affiliates would be too happy about splitting the commission.

By: Matthew Oxley

Matthew Oxley — Fri, 01 May 2009 15:55:48 +0000

You are correct that it is the Job of the affilaite manager to ensure all their affiliates sales are attributed to their channel. Even this can be a difficult task that involves fighting through a mesh of politics and misinformation. Most big brands have agencies involved making things even more difficult.

Then there’s the issue of attribution between affiliates themselves (cashback, voucher, brand name bidders etc tend to do better due to being the last click).

Given the scope for this, it’s very easy for your content affilaites, often the affiliates adding the most value to lose out on many sales and eventually switch to a rival, so it’s definitely worth keeping on top of.

By: Barbara Ling, Virtual Coach

Barbara Ling, Virtual Coach — Fri, 01 May 2009 12:20:02 +0000

Excellent points – often you read about how affiliates should bulletproof their links to the best of their ablities…it’s refreshing to see the issue being dealt with by affiliate managers as well. Good job!

By: utollwi (William Toll)

utollwi (William Toll) — Fri, 01 May 2009 10:00:11 +0000

Affiliate Management For Beginners: Attributing Credit For The Sale http://tinyurl.com/dftgux

By: Silv

Silv — Fri, 01 May 2009 07:42:18 +0000

Some good points well made.

The issue of crediting sales becomes all the more interesting when you overlay all media, Search, Email (like you mentioned above), Display and start looking beyond the last click – what impact did all the intermediary steps have?

Unfortunately, the technology to do this is not quite there yet, so last click still rules…

You mentioned not giving the voucher code affiliate 100% but what about just lowering the payout (and for cashback sites)?

By: googleassault (Google Assault)

googleassault (Google Assault) — Fri, 01 May 2009 07:14:07 +0000

Affiliate Management For Beginners: Attributing Credit For The Sale: When an affiliate marketing program is the .. http://tinyurl.com/dftgux

By: massivetraffic (Massive Traffic)

massivetraffic (Massive Traffic) — Fri, 01 May 2009 07:10:47 +0000

Affiliate Management For Beginners: Attributing Credit For The Sale: … tips here are mostly about analytics, s.. http://tinyurl.com/dftgux