Comments on: An honest banker http://www.branded3.com/blogs/an-honest-banker/ Digital and SEO Agency Tue, 18 Jun 2013 15:15:00 +0000 hourly 1 http://wordpress.org/?v=3.4.2 By: Joel Turner http://www.branded3.com/blogs/an-honest-banker/comment-page-1/#comment-8872 Joel Turner Mon, 12 Oct 2009 16:09:28 +0000 http://www.blogstorm.co.uk/?p=3168#comment-8872 Hi Vinay, Yes, they were also the first to offer SMS banking. Quite an innovative bank all in all, but often considered a best kept secret. Perhaps this campaign will change all that... Hi Vinay,

Yes, they were also the first to offer SMS banking. Quite an innovative bank all in all, but often considered a best kept secret. Perhaps this campaign will change all that…

]]> By: Vinay http://www.branded3.com/blogs/an-honest-banker/comment-page-1/#comment-8871 Vinay Sat, 10 Oct 2009 21:50:51 +0000 http://www.blogstorm.co.uk/?p=3168#comment-8871 It's also interesting to know that they were the first UK Bank to make full banking support accessible on smartphones http://bit.ly/3POA20 It’s also interesting to know that they were the first UK Bank to make full banking support accessible on smartphones http://bit.ly/3POA20

]]> By: Luci http://www.branded3.com/blogs/an-honest-banker/comment-page-1/#comment-8870 Luci Fri, 09 Oct 2009 08:10:37 +0000 http://www.blogstorm.co.uk/?p=3168#comment-8870 This strikes me as a little similar in tactics to Dixons new ad that Patrick reported on earlier this week. However, unlike the Dixons ad, I think this one might pay off. Consumers are rightfully disenchanted with the world of banking, and nobody is going to believe that all of any banks customer reviews are positive. I think that's why their earlier add campaign didn't hit it off. By being (hopefully) honest from the start, then First Direct provide current and prospective customers with views from both sides of the fence, and allow them to make their own minds up This strikes me as a little similar in tactics to Dixons new ad that Patrick reported on earlier this week. However, unlike the Dixons ad, I think this one might pay off.
Consumers are rightfully disenchanted with the world of banking, and nobody is going to believe that all of any banks customer reviews are positive. I think that’s why their earlier add campaign didn’t hit it off.
By being (hopefully) honest from the start, then First Direct provide current and prospective customers with views from both sides of the fence, and allow them to make their own minds up

]]> By: tag44 http://www.branded3.com/blogs/an-honest-banker/comment-page-1/#comment-8869 tag44 Thu, 08 Oct 2009 13:17:19 +0000 http://www.blogstorm.co.uk/?p=3168#comment-8869 Thanks for the post and for sharing the very resourceful here, its worth it..!! Thanks for the post and for sharing the very resourceful here, its worth it..!!

]]> By: Matthew Oxley http://www.branded3.com/blogs/an-honest-banker/comment-page-1/#comment-8868 Matthew Oxley Thu, 08 Oct 2009 08:25:24 +0000 http://www.blogstorm.co.uk/?p=3168#comment-8868 An Interesting development. I haven't used the microsite yet but I will try and find the time. As a first direct customer for 5 years it reinforces everything I already think about them - they are an exceptional bank by any measure and I'd recommend them to anybody. An Interesting development. I haven’t used the microsite yet but I will try and find the time.

As a first direct customer for 5 years it reinforces everything I already think about them – they are an exceptional bank by any measure and I’d recommend them to anybody.

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