By 3 years ago in SEO

Did Apple just become a mobile, local search engine?

With the announcement that in iOS6 the default maps application will no longer be powered by Google Apple has suddenly become a pretty major player in the local search space.

There are millions of iPhone & iPad users in the UK and a large percentage of them use the maps application to find local businesses rather than going to Google in the browser. In the past those queries were being handled by Google, in the future they will be handled via Apple in partnership with Yelp.

Around 40-53% of all mobile search queries are related to location so it’s easy to see why people will use the new maps app to perform their searches.

Google was predicted to make $6.25 billion in mobile ad revenue this year so if Apple can divert lots of searches through their own search engine this would make a huge difference to the revenue figures for both companies.

Assuming that rankings in the search engine will be powered by review data then Yelp just became an essential platform to consider when performing local SEO.

By Patrick Altoft. at 10:57AM on Tuesday, 12 Jun 2012

Patrick is the Director of Strategy at Branded3 and has spent the last 11 years working on the SEO strategies of some of the UK's largest brands. Patrick’s SEO knowledge and experience is highly regarded by many, and he’s regularly invited to speak at the world’s biggest search conferences and events. Follow Patrick Altoft on Twitter.

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