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Killer Auction Ads tip

Not sure why this isn’t common knowledge but you can set the maximum and minimum prices of the items that show up in your Auction Ads.

For instance I sell a fair few phones and use Auction Ads to monetize a very small amount of spare traffic that isn’t suitable for my normal affiliate programs. In the past a keyword search for phone brought up loads of cheap phone chargers and phone covers but if you set the minimum bid to $50 it gets rid of these items and increases your commission.

The way eBay works is that the bids increase near the end of the auction so if you can send somebody to an auction that’s about to end you will get impulse purchases.

Here is the code:

auctionads_ad_kw = "keyword minprice:50";

Replace minprice with maxprice to set the maximum price.

Did everybody else know this already?

BY Patrick Altoft AT 3:08pm ON Wednesday, 4 July 2007

Patrick Altoft is Director of Search at Branded3 and has worked in the SEO industry for over 10 years. With experience across some of the worlds largest brands as well as startup businesses Patrick is well known in the industry and speaks regularly at the major SEO conferences and events. Follow Patrick on Twitter or Google+

Comments

  • http://gadgetvenue.com Matthew

    Its new to me. I will be testing this one out for sure!

  • Frychiko

    I tried a simple

    “monitor minprice:200″

    among other examples, but all brought up zero results.

  • http://seoandstuff.com John King

    I read this when I signed up for auction ads. A bit of digging inside their blog can be quite beneficial. I rather like auction ads, after about a day on the system (with a test blog making about a buck a day in adsense) I made another 25$.

  • http://blog.auinteractive.com markus941

    I have that as one of my Auction Ads tips, however that feature seems to be a bit buggy at times – it doesn’t always pull items in the right price range.

  • http://rl-digital.com/ Robert

    What no one tells you is that minprice or maxprice doesn’t work internationally. Yes, you will see the ad. However, instead of linking to an item, it dumps your keyword + minprice attribute into the eBay country search field yielding nothing (it doesn’t work there).

    I mentioned this in some AuctionAds keyword tips I wrote up a while ago.

  • http://teachmetomakemoneyonline.com Vijay Teach Me

    I did not knew about it…
    Thx for the tip

    Vijay

  • http://jediforum.com Luke Daly

    Great tip, I am hoping to implement AuctionAds on one of my sites in the coming week and this is going to be very helpful.

    Nice blog and some very good posts, maybe write some stuff about forums for us VB guys?!

    Luke

  • http://jfrankcarr.com JFC

    The only problem I’ve found with this idea is that it seems to increase the possibility of not getting relevant results. That’s why I turned it off for now since I’m already narrowing it down to a specific product name most of the time.

    Using a specific product keyword works well for me on my personal site about guitars since most of the search engine traffic I get are people looking for info prior to a purchase. Presenting a specifically targeted AuctionAd gets a lot of clicks. The only downside is a high bounce rate on those pages but as long as they’re leaving through AuctionAds I don’t mind.

  • waqas

    thanks for tip

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