By 4 weeks ago in Blogstorm

How to audit and fix thin content with no value – @semrush webinar with @Branded_3

StephenK-Happy_blog_113x113Updated 16th September with Stephen’s slides and video.

Before Google rolled out a new “softer” iteration of its Panda algorithm update we expected to see a larger number of affected sites recovering than ever before.

While some sites did recover, it’s still not always clear what businesses have to do in order to get their rankings back after they have been affected by the algorithm…and because Panda isn’t perfect, Google has begun to send messages in Webmaster Tools to those webmasters whose sites host “thin content with little or no added value” – and applying manual filters, similar to Google’s link penalties.

Our Senior Search Strategist Stephen Kenwright ran through the differences between content-related issues – and what you can do to recover from Panda and manual actions – in a webinar for SEMrush: How to audit and fix thin content with no value.

The webinar was held on 10th September at 2pm and Stephen discussed:

  • Who is most at risk from content related penalties
  • How to create an inventory of your content
  • How to identify thin pages with no added value and what to do with them
  • Quick wins that can improve content engagement
  • The penalties for getting it wrong – or waiting to get penalised.

Here’s the webinar video:

And here are Stephen’s slides:

By Felicity Crouch. at 2:55PM on Tuesday, 02 Sep 2014

Felicity is Branded3’s Marketing Manager and develops and executes a creative marketing strategy for the agency to encourage new business. With a background in journalism and digital project management, Felicity manages a large number of marketing channels effectively to raise Branded3’s profile and facilitate the growth of the company. Follow Felicity Crouch on Twitter.

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