Blackberry Storm Overtakes iPhone in Search Volume

The Blackberry Storm this week overtook the iPhone and the Google G1 as the most searched for handset in the UK.

It’s the most important Blackberry release since the Pearl in 2006 and is competing directly with the iPhone. Thousands have pre-ordered the device and interest is huge. A post about the Blackberry Storm the other day drew 3000 visitors purely from people searching for the Storm in Google News!

Reuters is saying the Storm will hit the shops on November 14th but Phones4U will have it in stock on Friday 7th.

The Storm has been 18 months in development by RIM and Vodafone — the first time RIM has developed a device together with an operator, and an important step in its strategy to extend its appeal beyond business users to consumers.

A RIM spokesman declined to say how many devices the company expected to sell but said he expected it to be “extremely popular” with both business and general customers.

The BlackBerry Storm’s touch screen indents slightly when it is pressed, and keys on the on-screen keyboard light up when hovered over, reducing the potential for mis-typing that many users experience with touch-screen keyboards.

BY Patrick Altoft AT 3:54pm ON Thursday, 6 November 2008

Patrick Altoft is Director of Search at Branded3 and has worked in the SEO industry for over 10 years. With experience across some of the worlds largest brands as well as startup businesses Patrick is well known in the industry and speaks regularly at the major SEO conferences and events. Follow Patrick on Twitter or Google+