Branded3’s study proves tweets do affect rankings

In the biggest study of its kind, Branded3 has revealed that tweets do affect your Google ranking position, with URLs receiving over 7,500 tweets ranking inside the top 5 results.

Using our own online petitioning site, Twitition.com, we utilised a sample of its 7.6m signatures to gather data on the value of tweets on SERPs positioning, and found that the more tweets a URL receives, the higher up the rankings it sits.

If you’ve ever used Twitition.com, you’ll know that when you sign a Twitition, you send a tweet out containing the Twitition’s URL, so we can assume that a Twitition signature equals a tweet.

Our study found that URLs received a significant boost in Google rankings up to 50 tweets, when the effect seems to level out.

The subsequent benefit of gaining tweets is fairly minimal until around 5,000 tweets, when the average ranking of a URL is 31. URLs with over 7,500 tweets enjoy an average Google ranking of 5, whilst URLs over 10,000 tweets are almost guaranteed first page rankings.

Of course, there could be many factors at play here and we only used Google for this study, but what the results have conclusively shown us is that there is a correlation between number of tweets and Google rankings.

Take a look at the post on Branded3’s B3Labs for more information, and get in touch if you’d like to know more about this and how it could affect your SEO strategy.

By Patrick Altoft. at 11:57AM on Thursday, 26 Apr 2012

Patrick is the Director of Strategy at Branded3 and has spent the last 11 years working on the SEO strategies of some of the UK's largest brands. Patrick’s SEO knowledge and experience is highly regarded by many, and he’s regularly invited to speak at the world’s biggest search conferences and events. Follow Patrick Altoft on Twitter.

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