By 6 years ago in Twitter

Broadcast your Tweets via AdSense

TurboTax is testing a strange new method of advertising – syndicating their twitter status updates in the form of AdSense adverts.

The search giant (Google) has started offering marketers ad units that stream their five most recent “tweets” across the Google AdSense network. The first marketer to use the ad units is Intuit, whose TurboTax brand is trying to boost its Twitter followers. Intuit used several of the measures available for any AdSense campaign to target the ads, which are running on sites such as Bebo, Facebook, Hi5, MySpace and Alltop.

“It’s syndicating whatever the team that works on the TurboTax Twitter account [@turbotax] posts,” said Seth Greenberg, director of marketing at Intuit. When a user clicks on an ad it takes them not to TurboTax.com but to twitter.com/turbotax.

I’m not sure about this – optimising your Twitter status updates to maximise AdSense CTR won’t make you a popular user on Twitter and will people who click on the ads understand what Twitter is when they arrive?

Good PR stunt though.

By Patrick Altoft. at 10:11AM on Friday, 03 Apr 2009

Patrick is the Director of Strategy at Branded3 and has spent the last 11 years working on the SEO strategies of some of the UK's largest brands. Patrick’s SEO knowledge and experience is highly regarded by many, and he’s regularly invited to speak at the world’s biggest search conferences and events. Follow Patrick Altoft on Twitter.

comments

  • http://www.mmmeeja.com/blog/ andymurd

    It’s an interesting experiment but maybe RSS would be a better technology for this. It would give marketers far more flexibility and keep their twitter stream relevant.

  • http://www.ucftickets.com Brent

    A very interesting concept. I agree, the PR value is what is going to get them more followers.

  • http://www.peoplestring.biz Greg Abani

    Intersting publicity stunt & new way for Google to generate money, would be interesting to know what the cost per click is to twitter follower conversion, seeing as no-one is being sent to an actual sales/product page.

  • http://www.killfive.com killfive

    I agree that Tweet ads may be annoying. Twitter has become powerful fast, but is already beginning to scale back limits on followers because of scammers. It won’t be long before users grow tired. Too many Tweeters are using it to broadcast, while not bothering to read anything that comes in….

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