By 5 years ago in Marketing

Call Metrics – Phone Call Tracking for SEO, PPC, Affiliates, Newsletters

After a lengthy period of testing we are pleased to launch a new product which allows companies to track telephone sales with the same accuracy and detail as e-commerce transactions.

Personally I think this is one of the best tools I’ve ever seen and am genuinely excited about it.
Call Metrics
The Call Metrics software integrates telephone call monitoring with popular web tools such as Google Analytics & AdWords conversion tracking as well as client CRM systems to provide the ultimate marketers dream – the ability to track ROI for marketing spend.

By setting up different telephone numbers for each marketing channel or sub-channel we can determine the source of your telephone sales and use this information to measure ROI more accurately than ever before.

You can allocate different telephone numbers to as many channels as you like, the following are some common suggestions:

  • Organic search
  • Paid search
  • TV ads
  • Referrals from a partner site
  • Referrals from a super affiliate
  • Banner campaigns
  • A specific generic keyword

The system works by routing phone calls through a telephone system which is integrated with a web server. Data is captured and made available via your Call Metrics login interface as well as being posted to your Google Analytics account.

How it works

The Call Metrics system integrates with most CRM systems allowing you to actually track the value of your telephone sales rather than just the number of leads.

Further details

To explain the system in full web have prepared a PDF brochure with screenshots and details on CRM integration – to obtain your copy please email patrick @ branded3.com and we will send the details and talk it through with you via email or over the phone.

The system is competitively priced starting at just £100/month including monthly consultancy from Branded3 to help you make the most of the system. Costs depend on the type of numbers you require for example 0800, 0845 etc. Full details on pricing are available in the PDF brochure.

The consultancy value from our SEO & PPC teams alone is worth around £300 per month based on our current fees.

By Patrick Altoft. at 3:47PM on Monday, 06 Apr 2009

Patrick is the Director of Strategy at Branded3 and has spent the last 11 years working on the SEO strategies of some of the UK's largest brands. Patrick’s SEO knowledge and experience is highly regarded by many, and he’s regularly invited to speak at the world’s biggest search conferences and events. Follow Patrick Altoft on Twitter.

comments

  • Henry

    It really is a great idea! I’m not sure you can call it a ‘new product’ tho. I’m sure I’ve seen this before somewhere?

    • http://www.blogstorm.co.uk Patrick Altoft

      The Call Metrics product is brand new (we just developed it). There are other products on the market that do similar things though.

  • http://linktank.co.uk jim

    see more and more of this type of service
    Going to play a huge part in the future particularly with PPC

  • http://www.searchengineoptimisation.uk.net Dana

    I think it will work for everyone. I am gonna try it.

  • http://devbasu.com Dev Basu

    Patrick – This looks like a great product. Does it also support North American local phone numbers, or are you planning to add that type of support in the future? Thanks!

    • http://www.blogstorm.co.uk Patrick Altoft

      It’s UK only I’m afraid – there are US companies doing the same thing such as http://www.mongoosemetrics.com

  • Lance

    Dev Basu,
    I know of a North American company that can track and record calls. It is a dedicated number that is assigned that allows you use it for specific types of media so results can be tracked on your advertising efforts. You can login and view the detailed info about the call. It’s a good system.

    http://www.acsadvertisinginc.com/callworks

    Patrick,
    Love the idea of Google integration. Keep up the good work.

  • Conrad

    Any reason you aren’t making the PDF brochure available online?

    • http://www.blogstorm.co.uk Patrick Altoft

      Because we would like to talk it over with clients when we send it to them.

  • http://www.bloommedia.co.uk alex

    hi we built something similar some time ago http://www.crossmediatracker.co.uk we also pass the referrer onto the contact form and assign a unique ID to each medium.. didint integrate it with a telephone numbering system though.. we rely upon the client to provide the unique telephone database.

    We’ve also found that a lot of CMS products can acheive the display of the UTN with minimal coding now so we stopped focussing on the product

    anyway good to see others are trying to solve the same issue.

    finally I’ve written a post about this and wider tracking issues on the Bloom Media blog http://www.bloommedia.co.uk/blog/strategy/how-to-track-the-roi-of-your-digital-marketing-perfectly

    cheers

  • http://www.thegooglesecretloophole.com google secret loophole

    Great idea… I didn’t know this existed.

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  • http://www.AvidTrak.com Amin Haq

    Our company AvidTrak, http://www.AvidTrak.com provides a search-keyword-to-call tracking product that provides keyword data for paid clicks as well as Organic keywords.

    For PPC advertisers, we utilize a Search Engine’s API’s to pull each keyword’s respective click costs and are able to accurately identify the PPC spend for each phone call causing keyword. We’ve also integrated AvidTrak with Google Analytics such that call analytics reports may be viewed with Google Analytics.

    We’re based in Mountain View, CA, and would be delighted to provide a product demonstration to Direct Response Marketers/Agencies interested in improving the ROI on their campaign spend.