Call Metrics – Phone Call Tracking for SEO, PPC, Affiliates, Newsletters

After a lengthy period of testing we are pleased to launch a new product which allows companies to track telephone sales with the same accuracy and detail as e-commerce transactions.

Personally I think this is one of the best tools I’ve ever seen and am genuinely excited about it.

The Call Metrics software integrates telephone call monitoring with popular web tools such as Google Analytics & AdWords conversion tracking as well as client CRM systems to provide the ultimate marketers dream – the ability to track ROI for marketing spend.

By setting up different telephone numbers for each marketing channel or sub-channel we can determine the source of your telephone sales and use this information to measure ROI more accurately than ever before.

You can allocate different telephone numbers to as many channels as you like, the following are some common suggestions:

• Organic search
• Paid search
• TV ads
• Referrals from a partner site
• Referrals from a super affiliate
• Banner campaigns
• A specific generic keyword

The system works by routing phone calls through a telephone system which is integrated with a web server. Data is captured and made available via your Call Metrics login interface as well as being posted to your Google Analytics account.

The Call Metrics system integrates with most CRM systems allowing you to actually track the value of your telephone sales rather than just the number of leads.

Further details

To explain the system in full web have prepared a PDF brochure with screenshots and details on CRM integration – to obtain your copy please email patrick @ branded3.com and we will send the details and talk it through with you via email or over the phone.

The system is competitively priced starting at just £100/month including monthly consultancy from Branded3 to help you make the most of the system. Costs depend on the type of numbers you require for example 0800, 0845 etc. Full details on pricing are available in the PDF brochure.

The consultancy value from our SEO & PPC teams alone is worth around £300 per month based on our current fees.

BY Patrick Altoft AT 3:47pm ON Monday, 6 April 2009

Patrick Altoft is Director of Search at Branded3 and has worked in the SEO industry for over 10 years. With experience across some of the worlds largest brands as well as startup businesses Patrick is well known in the industry and speaks regularly at the major SEO conferences and events. Follow Patrick on Twitter or Google+