By 7 years ago in Link Building SEO

Carphone Warehouse sending out automated link exchange emails

Carphone Warehouse, the biggest mobile phone retailer in Europe, just sent me this auto generated link email:

Carphone Warehouse

In fact, I can’t really call it a link exchange email since they don’t even offer me one in return. Basically they are just firing out emails asking people to link to them.

If this is their SEO strategy it’s no wonder they no longer rank on Google. Also they should be deep linking to the product pages not the homepage.

By Patrick Altoft. at 11:58AM on Wednesday, 05 Dec 2007

Patrick is the Director of Strategy at Branded3 and has spent the last 11 years working on the SEO strategies of some of the UK's largest brands. Patrick’s SEO knowledge and experience is highly regarded by many, and he’s regularly invited to speak at the world’s biggest search conferences and events. Follow Patrick Altoft on Twitter.

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7 Responses to “Carphone Warehouse sending out automated link exchange emails”

  1. Sucker says:

    Wow they must have been feeling generous with that offer Smile

  2. Nick says:

    Doesn’t surprise me that Carphone Warehouse would so this – muppets!

  3. Wiep says:

    What actually strikes me most is the link request itself. In stead of requesting links with a specific, temporary anchor text (who’s going to search for a K810i in 2 years?) to the home page of the website, they can better focus on removing that meta refresh…
    *sigh*

  4. I can picture it now. Someone hired their cousin who said “I know all about SEO” based on having read an article about it in Playboy 4 years ago. The person spends all of their work time looking at p0rn, and after weeks of doing nothing, they came up with this brilliant idea.

    That said, I bet the get some takers.

  5. Aaron says:

    Considering Carphone Warehouse also own AOL it just goes to show they haven’t quite got the hang of the internet yet.

  6. Pete White says:

    The Carphonewarehouse are sods like this – would never buy a phone from them!

  7. Received the same thing from Mobiles.co.uk which is also owned by CPW, have also been asked by them to allow their team of writters to write a page of content for our site, in exchange for a link to theirs… they ended up writting a short description of a single phone, with urls in the content to their site.

    FindMeThatPhone.co.uk

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