Create 50000 links in 11 weeks

As promised in yesterdays post this article will discuss the key elements of the BlogStorm marketing campaign and how you can apply the same techniques to build links to your site.

Phase One: The Prelaunch

Before your website is viewed by anybody you need to ensure that you have something remarkable. The key aspect to BlogStorm is the link tracker tool which is used by hundreds of bloggers to track links to their blog posts. The tracker gave BlogStorm a unique hook that separated it from all the other internet marketing blogs competing for attention.

We have a lot more tools in testing and hope to launch those within the next few months but the tracker was designed to establish the focus of BlogStorm as a location for bloggers to learn about linkbait and using social media.

In addition we took the time to create a visually appealing design without too many ads. The template also has been fully search engine optimised with unique titles and meta tags and no duplicate content or low value pages.

The code is custom created and designed to be very light on the server. This is important as it means the site can stand up to a front page Digg with no problems at all (it did get a bit slow under the load of 50,000 uniques in 2 hours).

Phase Two: Content

The first four posts on BlogStorm:

The first posts on a new blog set the tone for the rest of your posts. If a reader notices that the posts are low quality then they are unlikely to return to read some more. Usually I work on the principle that if the writer is posting useless tips they are not suddenly going to start posting amazing content.

The Google Analytics Tutorial was quite an in depth article and is useful to most people who run a website. It was written some time ago and then had to be re-written from scratch when Google changed the interface. This turned out to be fortunate as it helped the article gain traction in the social media sites as it was one of the first in depth tutorials concentrating on the new interface.

Phase Three: Launch

The first step is to email your friends and ask them to blog about your new site. It is important to start with the people you think will help you and then work down the list from there. In my case I also contacted famous bloggers with a personal email and ended up being featured on several large blogs resulting in 30,000 visitors in week 1.

There really is no secret to launching a site, its all down to market timing, a good product and hard work.

The key steps are:

  • Email friends
  • Email anybody who might be interested (make it personal)
  • Use social media
  • Leverage your reputation

Phase Four: Make your readers happy

After you launch a new site it is very tempting to keep churning out linkbait articles but most of your readers don’t want to read this kind of content. I try to limit the linkbait to one post per week on BlogStorm and make sure the rest of the content is actually useful. Of course sometimes good content is also great linkbait which is a win win situation.

Phase Five: Linkbait

If you dedicate one post per week to creating a really strong piece of linkbait your readers will actually start to look forward to it and will welcome your post. Some might even help you seed it on social media sites.

The key aspect in promoting the linkbait articles on BlogStorm was using social media such as StumbleUpon, Reddit, Digg etc.

Other good linkbait hooks we used were shouting about our traffic and links. John Chow gets traffic because he earns lots of money from his blog, BlogStorm sometimes gets traffic because we tell people how many links we got via linkbaiting and how much traffic each bit of linkbait sent to us.

Phase Six: Reputation monitoring

Monitoring your reputation to see what people are saying about your brand is important for any blogger but for a new blogger it is vital. You need to respond quickly to criticism and take action.

Phase Seven: Quality content

When you look past all the self promotion and linkbait articles it is important for a blog to produce quality posts on a regular basis. I like to think anybody reading BlogStorm has a chance to learn something new each week that will help them promote their sites.

Without good marketing nobody would ever find a blog. Without good content nobody will stick around to read it.

By Patrick Altoft. at 11:07AM on Friday, 24 Aug 2007

Patrick is the Director of Strategy at Branded3 and has spent the last 11 years working on the SEO strategies of some of the UK's largest brands. Patrick’s SEO knowledge and experience is highly regarded by many, and he’s regularly invited to speak at the world’s biggest search conferences and events. Follow Patrick Altoft on Twitter.

comments

  • http://one-penny-project.blogspot.com/ BeachBum

    This is hot. When I saw the post title and clicked on it I was expecting a scam. I never even thought of Google Image links. The outline you provided is awesome. Thank you for taking the time to write quality content that helps bloggers!

    BeachBum

  • Essam Altuhafi

    Dear Patrick,
    I have just started reading your blog three days ago; I think I have read everything in your blog. I like it and what you post here is very useful for bloggers, but I am not a blogger, I am a webmaster for small trading company which has some products to sell. I believe that I need to do the job to make my website ranking high in search engines and I know that most of the bloggers tactics will work fine for me. But I noticed that your posts focusing only one bloggers (I know that your blog aim to help bloggers) but can’t you give us (the non-bloggers) some posts to help us improving our websites?

  • http://blogstorm.co.uk Patrick Altoft

    My background is in ecommerce rather than blogging so I can certainly offer some more posts on this subject.

  • http://searchenginegaze.com/ Sander

    Thanks Patrick for this great post! I’ll try to do the same with my blog.

    Good luck with blogstorm, I’ve found interestings things here.

  • http://cashpeers.com cashpeers

    Dude, thats pretty sweet! I am going to see if i can accomplish 20000 in 4 threeks

  • http://airline-readers.org ian

    yup good article

  • http://prelovac.com/vladimir Vladimir P

    The post explains it all, so easy. But one thing is crucial you had blogging friends and big blogs wrote about you. What if you started blogging two weeks ago like me?

  • http://bangyourdrum.co.uk Sam

    I think you raise a good point in terms of good marketing and good content go hand in hand. Both of these activities are pretty time consuming – so I guess it’s a full time activity to run a successful blog. My blog was set up to have somewhere to link to from sites I’d built, but I’ve started developing the content a bit further.

    Do you think its worth running a linking campaign for a new site or do you think it’s better to wait until a few months down the line?

  • http://glemnet.co.uk ITM

    Good points

  • http://hdrjapan.com John

    I don’t think getting 50,000 links is as easy as this for everyone, especially niche websites.

  • http://24hbanner.com Banner_Man

    oh, nice, simple as A

  • http://www.no1wallpapers.com johnl

    is there any way to add links to my site when peopel download images from my site?

    I have a wallpaper site that has thousands of images and if I could get a link back each time a person downloaded / used a wallpaper it would really great

    I think the rare scripts around that might do this kind of thing but I am no good with scripts and never get them to work.

    I don’t want top ask visitors to add link back as I think that stops people using the images

    Hoepfully you or one of your site visitors will know a way to do this

    Thanks

  • http://jade.se Resan

    very good stuff :) really enjoyed this post, i’ll read more on your site soon after i am finished with work! :P