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Dell makes $2 million from Twitter

How much money have you made from Twitter? With most companies yet to even figure out how to get more than 100 followers Dell has made over $2 million from a number of Twitter accounts.

The main account is DellOutlet with 625,378 followers but they have a number of other accounts too. For a global company like Dell that’s a good idea – most people should just stick with one account.

Dell on Twitter

We got 100,000 visitors from Twitter this week

This week has been a fun week for one of our internal project Twitition with over 100,000 unique visitors from Twitter in a couple of days and links from pretty much every major newspaper.

A lot of people think that because Twitter is still quite small a campaign won’t generate as much buzz as doing something on Facebook. What they forget is that the media loves Twitter and any Twitter campaign stands a much higher chance of getting a write up than a Facebook app.

twitition

This added PR opportunity is what makes campaigns doubly successful.

BY Patrick Altoft AT 8:05am ON Friday, 12 June 2009

Patrick Altoft is Director of Search at Branded3 and has worked in the SEO industry for over 10 years. With experience across some of the worlds largest brands as well as startup businesses Patrick is well known in the industry and speaks regularly at the major SEO conferences and events. Follow Patrick on Twitter or Google+

Comments

  • http://www.networkingclubs.co.uk Karl Craig-West

    Thanks for such terrific content.

    Obviously I need to pay more attention to this blog since I often struggle to get links into my websites.

    Cheers,
    Karl
    Networking Clubs Directory

  • http://www.alexdumitru.com Alex Dumitru

    It’s great what Dell did, they must have some good PR people out there, but how do you know they make $2 million from Twitter ?

  • http://www.directoryroll.com Jeet

    I think it’s like saying Dell made $2 mn from their ‘telephone lines’ or ‘news papers’. It’s just a method to announce discounts, new offers etc. It’s a communication tool at best.

  • http://www.frugalocal.com Frugalocal

    One day businesses will realize that everyone is fed up with being bombarded with targeted advertising intruding in their lives. The future is to be where consumers look when they’re ready to buy.

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  • http://www.seo-doctor.co.uk Gareth James

    Nice little project that Partick, pretty creative. Would like to know hoknow how much traffic it has sent to branded3.

  • http://www.blogstorm.co.uk Patrick Altoft

    405 visitors so far. :)

  • http://www.blogercise.com BLOGERCISE

    Interesting to see that they have “made money” from it. But of course it is entirely impossible for them to prove this is “additional” money. ie the people who follow will be interested in Dell already, and they would have found the deals elsewhere.

    I think this is my general criticism of Twitter, if I want to buy a Dell PC, I’d want to go to the Dell website. But might I have missed a “twitter only” deal. So now I have to check Twitter and Dell. Thus making life harder. So now I have to subscribe to all the companies I might buy from and check the feeds continuously in the hope they send out a deal. I’d rather just go to the company’s website as and when I need to. If I want to follow their news, then I’d look for their RSS feed.

  • http://www.crearecommunications.co.uk/ Harish

    We just added twitter account to our site as soo sooon we will be the millionaire as well hmmm ,lol

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  • Pingback: The Best Help for Making Good Choices in Social Media

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