Comments on: Evaluating long tail opportunities

By: Internet Marketing Blog - WordStream

Internet Marketing Blog - WordStream — Fri, 03 Dec 2010 16:21:43 +0000

[...] course, is to do long-tail keyword research. Patrick Altoft at BlogStorm posted a tip this week for finding long-tail opportunities in the new AdWords interface. We also advocate looking at your referring search queries to uncover [...]

By: Weekly reading lists | SEO Scientist - Applying the scientific method to SEO

Tue, 22 Sep 2009 07:17:41 +0000

[...] http://www.blogstorm.co.uk/evaluating-long-tail-opportunities [...]

By: Personal protection

Personal protection — Tue, 22 Sep 2009 05:04:30 +0000

Hi! This is really one kind of long tail opportunity for me,I appreciate this post very much the creativity which I found its just superb.Just think about the protection and out innovative technologies,anyway nice and attractive post.Keep up post continue and stay tune with us.Thanks a lot……………………………………………..:)

By: How to find interesting, relevant search terms cheaply (from Business Marketing Online)

Wed, 16 Sep 2009 18:13:41 +0000

[...] subject is discussed in more depth in Evaluating long tail opportunities on [...]

By: tag44

tag44 — Wed, 09 Sep 2009 13:36:56 +0000

Nice post, thanks for sharing the resourceful info here.

By: woof

woof — Tue, 08 Sep 2009 11:52:37 +0000

Patrick,
great stuff – as usual.
is there any way to get info on the keywords that triggered impressions but no clicks ?
In your example above you have 421 Clicks with 26,364 Impressions. Knowing more about the `no click` Impressions would allow you to either lower the number by using negative keywords or identify keywords where your ad copy did not entice the prospect. either way useful info – no ?

By: Luci

Luci — Tue, 08 Sep 2009 08:14:37 +0000

Hey thanks for the post, that information is going to be really useful to know, i can see how long tail would translate to a higher conversion rate, but then the only problem is the number of clicks really niche long tails would generate in itself?

By: suzerainty

suzerainty — Tue, 08 Sep 2009 03:51:09 +0000

All sounds relatively straight forward and makes utilising the oportunities of the long tail more effective. We all want great copy on our sites but what is the point if you cannot get the traffic or the ranking. Use the keywords and your efforts should be rewarded – simple really.

By: Patrick Altoft

Patrick Altoft — Mon, 07 Sep 2009 11:00:34 +0000

I should probably note that if you use something like Omniture or Coremetrics then this data has always been available but not to the masses.