Comments on: Future of Search, Universal Search and a Brands Responsibility to SERPs

By: Jon Myers

Jon Myers — Mon, 28 Sep 2009 22:03:34 +0000

Nice post mate, thanks for the mention

Well written and very comprehensive, glad to see you remember the 2007 Landing Pages v SERPs presentation I did and it is even more important we think about how we maximise Universal Search content as it can have quite an effect for brands on the internet. I am seeing more and more SERP’s presenting Universal Search content these days so it can only grow.

By: Patrick Altoft

Patrick Altoft — Mon, 28 Sep 2009 19:45:21 +0000

Thanks Jeremy, fixed.

By: Jeremy Luebke

Jeremy Luebke — Mon, 28 Sep 2009 17:03:36 +0000

Actually the article was written by PeterD, not Aaron, but still good non the less :)

By: Rishi Lakhani

Rishi Lakhani — Mon, 28 Sep 2009 14:48:00 +0000

@Mike – those are additional / related blog post links – Google is treating yahoo answers like a blog. For example see this forced related search that pulls out my SEOmoz posts

By: Mike

Mike — Mon, 28 Sep 2009 14:00:47 +0000

Has anyone else seen Yahoo! Answer appearing in the SERPs – ok, the answer is yes, but i’ve started seeing them appear with extra sub links underneath, almost like site links which then link to relational Yahoo! Answer pages… looks like they are starting to add some more weight to Yahoo! Answers content.

By: jc1000000

jc1000000 — Mon, 28 Sep 2009 13:40:35 +0000

Definitely agree – universal search has turned all brand keyword SERPs into shop windows. I would also go further to say that page share should be calculated for every high traffic query you are optimising for, not just brand terms. Put another way, universal search has turned all high volume query SERPs into ultra niche shopping malls and premium real estate is up for grabs.

And that’s just the tip of the iceberg.

By: tag44

tag44 — Mon, 28 Sep 2009 13:18:54 +0000

Nice post, very well written information shared here related to search and SERPs.

By: max

max — Mon, 28 Sep 2009 13:16:09 +0000

Interesting, I’ve seen a weird trend where some web content publishers are even putting PHP redirects on every outgoing link but I think so long as the publishers are producing “relevant” content, SERPS should follow that.

But YouTube is now starting to really take off, there’s still a LOT of room to improve there because search engines can’t watch videos.