GoCompare has bounced back
GoCompare has recovered from their alleged link buying penalty and is now back in the top 5 for terms such as “car insurance”.
This is clearly good news for them but the wider implication is that even penalised sites can recover, as long as they are seen to be removing all traces of paid links.
It also shows that as long as you are a quality site you can still rank for “car insurance” without buying links which is the most reassuring part of this story.
BY Patrick Altoft AT 10:59pm ON Thursday, 27 March 2008
Patrick Altoft is Director of Search at Branded3 and has worked in the SEO industry for over 10 years. With experience across some of the worlds largest brands as well as startup businesses Patrick is well known in the industry and speaks regularly at the major SEO conferences and events. Follow Patrick on Twitter or Google+
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