By 6 years ago in Google SEO

GoCompare has bounced back

GoCompare has recovered from their alleged link buying penalty and is now back in the top 5 for terms such as “car insurance”.

This is clearly good news for them but the wider implication is that even penalised sites can recover, as long as they are seen to be removing all traces of paid links.

It also shows that as long as you are a quality site you can still rank for “car insurance” without buying links which is the most reassuring part of this story.

Gocompare bounces back

By Patrick Altoft. at 10:59PM on Thursday, 27 Mar 2008

Patrick is the Director of Strategy at Branded3 and has spent the last 11 years working on the SEO strategies of some of the UK's largest brands. Patrick’s SEO knowledge and experience is highly regarded by many, and he’s regularly invited to speak at the world’s biggest search conferences and events. Follow Patrick Altoft on Twitter.

comments

  • http://www.seoptimise.com Kevin Gibbons

    I actually did a search for “GoCompare” yesterday and pagerank10.co.uk was #1 with GoCompare not even listed, today their back at the top with sitelinks!

    Looks like they must have been working hard to clean up their paid link profile over the last few weeks.

  • Dave Eaves

    Good for them, they just need a good bit of rep management to clean up the front page of Google now, if you are reading GoCompare I will take care of it for £5K.

    • http://www.blogstorm.co.uk Patrick Altoft

      Since 2 of the listings are by me does that mean I get £1k of that?

      • Dave Eaves

        Sounds fair enough to me :)

  • Pingback: The ongoing battle for links : Little Green Bar :: What Does It Really Mean???