Comments on: GoCompare penalised again

By: matt clark

matt clark — Sat, 09 Oct 2010 21:03:46 +0000

great article im getting sick of go compare

By: Craig

Craig — Tue, 20 Jul 2010 20:48:47 +0000

i wonder what these sneaky link building tacics was ? somebody share

By: marketingmotormouth

marketingmotormouth — Thu, 11 Mar 2010 18:41:49 +0000

apologies for the lighthearted approach – perhaps they new what TV advertising campaign was coming?

By: Content For Links & Go Compare

Content For Links & Go Compare — Thu, 30 Apr 2009 23:56:01 +0000

[...] to Determine a Search Engine Penalty – Jonathan Stewart Go Compare Penalized Again – Patrick Altoft The Content For Links Debate – Linktank Content For Links – Kieron Donoghue Link [...]

By: How to Determine a Search Engine Penalty | S.e.A.rCh

How to Determine a Search Engine Penalty | S.e.A.rCh — Tue, 28 Apr 2009 22:24:44 +0000

[...] with talk of a GoCompare penalty last week.Â I didn’t think it was a penalty, and posted my thoughts over at Patrick Altoft’s SEO blog.Â Here I’m going to talk a little more about why I [...]

By: The man in the middle

The man in the middle — Mon, 27 Apr 2009 22:11:20 +0000

Their website is crap anyway, bring on the Meerkat boys

By: Diane

Diane — Mon, 27 Apr 2009 21:34:51 +0000

I get dozens of emails every week asking me to place an article on my sites with a link in because it’ll do my site good. Well I don’t bother replying to them as 99% of them are clearly so badly matched content wise it would be madness!
There are a few which would probably make good content matching but they’re written in the very same style requiring me to go to a page and log in and jump through some hoops and I just don’t have the time or inclination.

By: Matt Davies

Matt Davies — Mon, 27 Apr 2009 10:07:44 +0000

“On the other hand there is no way they could stop ranking for their own name the way they did without being given a penalty.”

Yes. There is. Google is not infallible and fluctuations happen all the time, especially with sites that have just had a massive overhaul such as GoCompare. It’s a pretty big leap in logic to assume there was any manual intervention on Google’s part here.

By: jonaths

jonaths — Mon, 27 Apr 2009 09:55:39 +0000

Seeing GoCompare at 16th for "car insurance" too. Can I just point you all back to the first sentence of my first comment ;)

By: Patrick Altoft

Patrick Altoft — Mon, 27 Apr 2009 09:54:49 +0000

I don’t think I jumped the gun on this at all. My opinion is that they got a penalty and then somebody higher up at Google manually removed it when they realised they made a mistake. Looking at the facts we know that GoCompare didn’t do anything wrong so there was no reason for them to get a penalty. On the other hand there is no way they could stop ranking for their own name the way they did without being given a penalty.

Google messed up on this and has done the right thing by fixing it.