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Google Analytics adds loads of new features

We know that Google has been investing heavily to take Google Analytics from being the best free analytics product to the best enterprise product and the first of the new features are being announced this week.

Fantastic features such as engagement goals, improved custom variables, intelligence to alert you to sudden changes in traffic & configurable alerts when you get traffic spikes from certain sites are now included.

For full details read this post and the official Google announcement.

BY Patrick Altoft AT 11:22am ON Wednesday, 21 October 2009

Patrick Altoft is Director of Search at Branded3 and has worked in the SEO industry for over 10 years. With experience across some of the worlds largest brands as well as startup businesses Patrick is well known in the industry and speaks regularly at the major SEO conferences and events. Follow Patrick on Twitter or Google+

Comments

  • http://www.i-com.net ady berry

    Initial thoughts are it looks good – especially the ability to automatically track filtered analytics trends and receive alerts when there has been a drop etc. That’s a great piece of functionality and should save a lot of time.

    Problem is that we are getting more and more tied in with GA (either as a client or agency) and that worries me – all this raw data sits with G and we have no way of getting hold of it should we choose to.

  • http://seoblog-my.blogspot.com hasmat

    I am waiting to the upgrade of analytics. I am totally satisfy on this tool served by google.

  • http://www.tag44.com tag44

    Thanks for the post and for making all us aware about the new changes in Google analytics and its new features.

  • http://www.integrascan.com Background Check Inc

    The alert on sudden changes in traffic is awesome. It’ll allow us to spin up another server in a cloud environment if we get a rush. This is a feature I’ve been begging for.

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  • http://www.exclusivecompany.co.uk ken hill

    I found this blog really useful – thanks for sharing! I shall look forward to your next post!

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