By 1 year ago in Google

Google Only Shows One Organic Result To iPad Users

We all know that the click through rate on the search results declines pretty quickly the lower you rank on the page but most of the CTR studies have not really looked at different devices. With the rise of tablets and the fact that by the end of this year there will be around 200m iPads in existance we can’t ignore how Google displays results on these devices.

Have a look at the screenshot below for an average commercial query and notice how Google only shows one full organic result above the fold and just the title of the next one. This screenshot isn’t trimmed down, that’s the full visible screen. I’m sure people scroll on tablets and it’s easy to do that but Google really needs to get a grip of themselves and remember that adverts are not content.

By Patrick Altoft. at 7:38AM on Thursday, 09 May 2013

Patrick is the Director of Strategy at Branded3 and has spent the last 11 years working on the SEO strategies of some of the UK's largest brands. Patrick’s SEO knowledge and experience is highly regarded by many, and he’s regularly invited to speak at the world’s biggest search conferences and events. Follow Patrick Altoft on Twitter.

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6 Responses to “Google Only Shows One Organic Result To iPad Users”

  1. SNO man says:

    Pretty shocking stuff but more worrying is that there are never any accidents on the Google SERP, so they have made a conscious decision to do this.
    Google is a data-monster so they must (with tons of testing) have found users are happy with this above the fold…
    … another move towards brands with money owning page 1?
    Scary stuff if you’re trying to break through.

  2. Cygnus SEO says:

    I like the previous search query you did…as obssessed as I on seeing when it eventually gets cleaned up. :)

  3. One more example of the Google´s power to change the SEO world just in seconds… believe or not!

  4. I did not get the same as you got. I got a normal search result doing the same search in Safari without being loggeg in.

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