Google, please clean up Google News
Google News is a strange product. On the surface you have some great features and a useful service but when you scratch the surface and use the search box it’s like stepping back in time.
The entire Google News service is built around the fact that an editor has to manually approve every news source before it goes live. So why is the system full of terrible content and press releases?
Google News is a computer-generated news site that aggregates headlines from more than 4,500 English-language news sources worldwide, groups similar stories together and displays them according to each reader’s personalised interests.
Unlike the normal search results where the algorithm is in control Google News could clean up the entire system with probably a weeks work. All they would need to do is search for the top few hundred commercial keywords and look through some of the stories being displayed. The spam content is very obvious and nobody in their right mind would let half of the sites pass a manual review.
Google is basically giving spam sites and people who syndicate press releases a free ride in a product that requires manual review before the sites are allowed in. It makes no sense at all.
Check out the results for SEO and read some of the stories. Is this the sort of great newsworthy content that people from Google actually read?
If you agree that Google News is full of spam leave a comment below or via Twitter.
Latest from B3Labs
- Another milestone reached for Branded3 as it’s acquired by the
St Ives Group
- The latest media consumer findings & what they mean for digital marketers
- Talk to Branded3 at @BuyYorkshire in Leeds next week!
Latest from Blogstorm
- Early thoughts on Penguin 2.0
- 5 myths about manual penalty recovery
- Google gets more aggressive with link devaluation