By 8 years ago in Google Search

Google forcing anti gambling laws into the UK

Gambling in the UK is a perfectly legal, highly regulated industry. Even the Queen is known to have a flutter on the horses now and then. There is no stigma attached and almost everybody gambles at least once a year.

The government levies lots of taxes on the gambling companies and everybody is quite happy with the current situation.

So why won’t Google let anybody advertise for the term “poker“? Why do they insist on pushing anti gambling legislation from the US down the throats of people in the UK? If they want to block US users from seeing the ads that’s fine but why stop people in the UK from seeing them?

Google is making a pretty half hearted attempt at stopping the ads. A search for “poker” reveals no ads at all while “play poker” isn’t affected in the slightest.

Hat tip to Kieron.

By Patrick Altoft. at 7:56PM on Monday, 13 Aug 2007

Patrick is the Director of Strategy at Branded3 and has spent the last 11 years working on the SEO strategies of some of the UK's largest brands. Patrick’s SEO knowledge and experience is highly regarded by many, and he’s regularly invited to speak at the world’s biggest search conferences and events. Follow Patrick Altoft on Twitter.


  • Paquito

    Interesting Subject but I guess they could have a sort of legal responsibility if a US citizen is able via Google to access to an online poker gambling site…

    Anyway, you’re right: as far as they could turn off those results from the US the problem could be solved…

    Weird technological stuff… Smile

    Regards from Spain Smile


  • Trevor

    I wonder if this is conected to the recent announcement by the UK government that it intends to crack down on ads from non-UK poker sites? Google might be concerned about ads shown to UK residents being in breach pf these regulations.