Comments on: Google replaces URLs with breadcrumb links in search results

By: Miltski

Miltski — Fri, 20 Nov 2009 14:39:35 +0000

Great insights. I must be able to optimize fully my headlines for that reason. I think this would affect the url’s that are already existing. Does it really replaces the existing url’s? Or just the submission upon the commencement of this Google apps.

By: Ev Miles - online business cookbook

Ev Miles - online business cookbook — Fri, 20 Nov 2009 00:15:13 +0000

I agree it is a useful trend for sites that are well designed and properly demarcated, but may be a problem for older sites. Hmmm, maybe that is why Google is doing it? I have an older online business site that has pretty long urls. is that a problem?

By: Golden Blogger

Golden Blogger — Thu, 19 Nov 2009 17:26:38 +0000

i Like that :)

By: John Paul

John Paul — Thu, 19 Nov 2009 16:04:07 +0000

Just wehn you learn and build around certain SEO techniques that Google likes, they go and change things and leave people hanging with what and how to implement new techiniques..

By: Cat Young

Cat Young — Thu, 19 Nov 2009 13:38:26 +0000

I thought breadcrumbs were a dying entity – so this feels like a backwards step to me!

By: Dave Ashworth

Dave Ashworth — Thu, 19 Nov 2009 09:24:17 +0000

Another issue that occured to me, from an analytics point of view – if a user seaerches for a particular product by name, but entered one or two levels up in the hirearchy from the results page, you would start to see landing pages with keywords associated that they are not optimised for – could cause confusion to some degree particulary depending how the user behaviour on the site might change if they go in a few levels up.

By: Internet marketing ebooks

Internet marketing ebooks — Wed, 18 Nov 2009 20:56:59 +0000

Hmmm, very upseting news. I mean for the users this could be beneficial, but for SEO this can be tricky. Is this the part of all that Caffeine buzz, or is it separate upgrade? I've just achieved some SEO succes with my ebooks blog and now all these changes lol.

By: Phil Smith

Phil Smith — Wed, 18 Nov 2009 16:58:18 +0000

I don’t think it will cause too much confusion and may have a positive effect, because if your title tag is correct it gives a targetted entry to your site, as well as the category section too.
What will be interesting to see is which results this gets applied too. Looks like they are trailling with product results, but the other logical results would be for sites where they had created Sitelinks.
I can’t see service based businesses needing to worry too much at the moment, however product based businesses probably need to make sure their product pages are correctly optimised.

By: Google replaces URLs with breadcrumb links in search results - Top Affiliate Programs Review

Wed, 18 Nov 2009 14:30:55 +0000

[...] Google replaces URLs with breadcrumb links in search results [...]

By: tag44

tag44 — Wed, 18 Nov 2009 13:26:13 +0000

Yeah, even i amazed with the search results that Google is now giving more importance to breadcrumb rather than keyword rich url, let’s see what happens next…!!