http://www.branded3.com/blogs/google-wins-trademark-battle-with-louis-vuitton/ Digital and SEO Agency Wed, 19 Jun 2013 12:45:00 +0000 hourly 1 http://wordpress.org/?v=3.4.2 http://www.branded3.com/blogs/google-wins-trademark-battle-with-louis-vuitton/comment-page-1/#comment-8597 Robin Antill Mon, 15 Mar 2010 20:56:23 +0000 http://www.blogstorm.co.uk/?p=2906#comment-8597 We hold the trade mark for Trentan Sheds and Trentan Log Cabins and also in respect of all other Trentan garden buildings. If you type in 'Trentan Sheds' into Google.co.uk at the top of the page are two companies who have in the writing 'Show Products from Garden Buildings Direct for Trentan Sheds'. Our actual trade mark is used in the advert not just appearing for the search term, which I don't have a problem with. What I do have a problem with is these firms including in their adverts inferring they can buy our trade marked Trentan Sheds from them. This is different to M&S as they do not include 'Interflora' in their ads. We hold the trade mark for Trentan Sheds and Trentan Log Cabins and also in respect of all other Trentan garden buildings.
If you type in ‘Trentan Sheds’ into Google.co.uk at the top of the page are two companies who have in the writing ‘Show Products from Garden Buildings Direct for Trentan Sheds’.
Our actual trade mark is used in the advert not just appearing for the search term, which I don’t have a problem with. What I do have a problem with is these firms including in their adverts inferring they can buy our trade marked Trentan Sheds from them.
This is different to M&S as they do not include ‘Interflora’ in their ads.

]]> http://www.branded3.com/blogs/google-wins-trademark-battle-with-louis-vuitton/comment-page-1/#comment-8596 Google Vs. Louis Vuitton case - A trademark battle with wide consequenses - If Google wins | Blog-lab @ Mediakoordinator.no - Internett sett fra et kontor i Ørsta Thu, 01 Oct 2009 22:53:15 +0000 http://www.blogstorm.co.uk/?p=2906#comment-8596 [...] can find more articles on this case on the Guardian , a blogpost at blogstorm and earlier on it has been mentioned at Searchengine Watch,  receptional.com, NY times , and at [...] [...] can find more articles on this case on the Guardian , a blogpost at blogstorm and earlier on it has been mentioned at Searchengine Watch,  receptional.com, NY times , and at [...]

]]> http://www.branded3.com/blogs/google-wins-trademark-battle-with-louis-vuitton/comment-page-1/#comment-8595 Google wins trademark battle with Louis Vuitton | Affiliate Program Marketing Online Wed, 23 Sep 2009 17:00:34 +0000 http://www.blogstorm.co.uk/?p=2906#comment-8595 [...] Google wins trademark battle with Louis Vuitton [...] [...] Google wins trademark battle with Louis Vuitton [...]

]]> http://www.branded3.com/blogs/google-wins-trademark-battle-with-louis-vuitton/comment-page-1/#comment-8594 tag44 Wed, 23 Sep 2009 13:13:06 +0000 http://www.blogstorm.co.uk/?p=2906#comment-8594 ITs Google man, it can win any battle and any case in any country, the giant search engine. ITs Google man, it can win any battle and any case in any country, the giant search engine.

]]> http://www.branded3.com/blogs/google-wins-trademark-battle-with-louis-vuitton/comment-page-1/#comment-8593 Nicola Wed, 23 Sep 2009 08:37:31 +0000 http://www.blogstorm.co.uk/?p=2906#comment-8593 This issue is definitely one which is going to continue to be debated hotly over the next few years. Interestingly here, the bold statement by Maduro that “Internet users are aware that not only the site of the trademark owner will appear as a result of a search in Google’s search engine” I think probably overlooks a large proportion of “Internet users” who are less familiar with the way Google’s sponsored links function. I imagine that, the “risk of confusion on the part of consumers as to the origin of goods or services” varies considerably among different groups of users. I do wonder how long it will be before Google are sued by a consumer who has mistakenly bought something of high value from a sponsored link which turns out to be a fake “keyword trademarked” site. Will there be better ways in the future to ensure a user can completely trust the authenticity of “keyword trademarked” websites in Google’s sponsored links? Perhaps the simple thing here would be for Google to employ a symbol which appears next to the authentic “Interflora” or “Louis Vuitton” result, making it clear which is the real thing? This issue is definitely one which is going to continue to be debated hotly over the next few years. Interestingly here, the bold statement by Maduro that “Internet users are aware that not only the site of the trademark owner will appear as a result of a search in Google’s search engine” I think probably overlooks a large proportion of “Internet users” who are less familiar with the way Google’s sponsored links function. I imagine that, the “risk of confusion on the part of consumers as to the origin of goods or services” varies considerably among different groups of users. I do wonder how long it will be before Google are sued by a consumer who has mistakenly bought something of high value from a sponsored link which turns out to be a fake “keyword trademarked” site.
Will there be better ways in the future to ensure a user can completely trust the authenticity of “keyword trademarked” websites in Google’s sponsored links? Perhaps the simple thing here would be for Google to employ a symbol which appears next to the authentic “Interflora” or “Louis Vuitton” result, making it clear which is the real thing?

]]> http://www.branded3.com/blogs/google-wins-trademark-battle-with-louis-vuitton/comment-page-1/#comment-8592 website design Tue, 22 Sep 2009 21:28:41 +0000 http://www.blogstorm.co.uk/?p=2906#comment-8592 Google has really been getting there point across lately i guess there influence in the world is showing now. Google has really been getting there point across lately i guess there influence in the world is showing now.

]]>