By 6 years ago in Link Building

How Google Can Detect InLinks

Everybody is talking about InLinks today. I’ve had access to the system for quite some time but haven’t ever bought or sold a link using it.

Before you get too excited about the opportunity please take some time to actually evaluate the sites offering links. You get to see the post title and a snippet of text before you purchase so it’s not hard to identify the site.

When I first took a look at the system I found that Engadget and Gizmodo were both selling links for $10 per month. Fantastic! Of course it was just scraper sites purely made for selling text links.

Secondly take some time to think about the nature of InLinks compared to normal blog links. A normal blog post has links added at the point of publishing – they don’t have keyword rich links added 6 months down the line.

You won’t get a penalty for adding external links to your old blog posts but it would be easy for Google to give them less weight.

By Patrick Altoft. at 11:22AM on Thursday, 20 Nov 2008

Patrick is the Director of Strategy at Branded3 and has spent the last 11 years working on the SEO strategies of some of the UK's largest brands. Patrick’s SEO knowledge and experience is highly regarded by many, and he’s regularly invited to speak at the world’s biggest search conferences and events. Follow Patrick Altoft on Twitter.

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13 Responses to “How Google Can Detect InLinks”

  1. Matthew says:

    I’ve had access for about 18 months now but never bothered with it myself.

  2. and if this is the same inLinks that has been available on TLA for some time, its a plugin that is named something like tla-randomnumber.php, since most wordpress installations have that open to the public, its not hard for google to find it

  3. Matt says:

    Hey Patrick – Not sure what you mean by “Of course it was just scraper sites purely made for selling text links.”. Does this mean that it wasn’t Engadget and Gizmodo?

  4. Dave Davis says:

    “A normal blog post has links added at the point of publishing – they don’t have keyword rich links added 6 months down the line.”

    You hit the nail on the head here Patrick. I can see a lot of bloggers shooting themselves in the foot with this one. If adding links to an old post 4-6 months down the line isn’t a massive footprint, I don’t know what is.

  5. sandossu says:

    It would be easy for Google to lower the value of any link, but this might not be the best option for them. Which links are 100% trustful so they won’t lower their value ?

  6. [...] these new paid links would “be hard for Google to detect”. Quite a bit of discussion followed, sparked in large part by the fact that Matt Cutts chimed in on the matter. What no one seemed to [...]

  7. Luke Eales says:

    Maybe Google’s algorithm should flag up sites that add new external links anything more than a few weeks after the original publish date. These pages could then be hand reviewed by Google’s human editors.

  8. Will says:

    Oh, I don’t know, a link with targeted anchor text suddenly appearing on post from 2 years ago looks pretty natural…Not.

  9. “A normal blog post has links added at the point of publishing – they don’t have keyword rich links added 6 months down the line.”

    What would you suggest Patrick, about the link that TechCrunch gave to MediaWhiz and inLinks??

    Well it can be easily detected by Google comparing the post data of today and six months earlier to check if any changes has actually occurred? But the point here is what about the new pages that are coming everyday like the TC…they are editorial links, but they still pass PageRank. You might compare them with anchor text links, but any kind of link from sites like TechCruch and Engadget is a jewel. Isn’t it?

    Thoughts?

  10. Financedom says:

    Not bad,I have joined Inlinks,hope sell more links…lol

  11. I wonder does google have different value for links that are on pages with good ranking compared to that one that are on pages with no ranking.

  12. dr. mabuse says:

    been with tla since early 2007 and used inlinks since they've offered it. generated a steady, solid income in the high hundreds for two of my blogs. :)

  13. I am trying to get this going on my site http://www.khofoz.com and get the page rank going but for some reason i am not able to do so, if anyone has any recommendation of a plugin or any idea that might help??

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