How to identify your sites worst pages
The worst page on a website is the last page that a visitor looks at before they leave and unless that’s the final page in your checkout process you need to be looking at ways to improve it.
An easy method to identify pages that are causing your visitors to leave is to order your Google Analytics content report by “% Exit” but this doesn’t really help because you get loads of pages with 2 visitors and one left straight away giving a 50% Exit Rate.
What we do is to add a filter to only include pages with more than 50 page views which results in a nice list of your worst performing pages. The next step is to identify the problems with them which we will address in another post.