By 7 years ago in Google SEO

How to Submit a Google Reinclusion Request

Submitting a request for Google to remove penalties applied to your domain is straight forward enough but it is important to be armed with a certain amount of information before you fill in the form. Google has recently changed the wording from “reinclusion” to “reconsideration” to reflect the fact that not all penalties result in a site being removed from the index, sometimes a site is just moved down a few places.

Here is what the official Google Reinclusion Request Guidelines state:

If your site has previously violated our webmaster guidelines, and you’ve made changes to it so that it now meets our guidelines, you can ask Google to reconsider your site for inclusion in the index.

In addition, if you recently purchased a domain that you think may have violated our guidelines before you owned it, you can use the reconsideration request form to let us know that you recently acquired the site and that it now adheres to the guidelines.

When you actually submit the form Google makes you confirm that your site no longer violates Google’s quality guidelines and that you know what the guidelines are. That part is simple. The tricky part is explaining why your site might have received a penalty in the first place.

If your site used to rank well and the traffic levels have dropped recently you should read my 5 Step Action Plan to Combat a Google Ranking Drop. The key issue is to evaluate every single page on your site both the live pages and the cached copies on Google (if available). This will help you spot any hidden links or Javascript that shouldn’t be there.

Next you should ask your SEO company what tactics they have been using to promote your website. Use Yahoo Site Explorer to check where your backlinks are coming from and try to spot any spammy looking ones.

One of the most common reasons for a penalty in 2007 has been selling text links. You should make sure your site doesn’t sell any links and that it doesn’t have a long blogroll or list of related sites in the footer or sidebar. This is a common way of selling links and might raise a flag at Google.

Once you have found out why the site has a penalty it’s time to submit the form. I suggest being 100% honest here because Google has a lot of tools at their disposal and will be able to tell if you miss out small details. The idea is that you prove to them your site is legitimate and that the spamming was a mistake that won’t happen again. If you used a dodgy SEO company then Google wants to know their name.

Google Reinclusion Request Video Tutorial

By Patrick Altoft. at 5:23AM on Tuesday, 15 Jan 2008

Patrick is the Director of Strategy at Branded3 and has spent the last 11 years working on the SEO strategies of some of the UK's largest brands. Patrick’s SEO knowledge and experience is highly regarded by many, and he’s regularly invited to speak at the world’s biggest search conferences and events. Follow Patrick Altoft on Twitter.


  • David Bradley

    Of course, there is a potential downside to this, if you haven’t covered your back completely. The Google guy who reads your reinclusion request might manually crawl your site, find another penalizable (is that a word) aspect and drop your rank still further.


  • Fahmishah

    thanks for the great tips

  • Chetan

    One of my websites comes in top of results in google. But it shows that my site has got virus and it is harmful to visit the site.
    Any way by which i can rectify this in google?
    it is a perfect site with no virus.

  • Ruchir

    Thanks for the tips!

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  • macman

    Can you please let me know how long it will take google to re evaluate my website? My site was banned in googel search and I am unable to find any reason, it was a small html site with adsense but suddenly google banned it. I have requested the reconsideration but how long it will take? Any IDEA?