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How to view actual goal numbers rather than percentages in Google Analytics

I’ve never understood why Google Analytics shows percentages rather than actual numbers in the “Goals” report when you are looking at traffic sources. The information below is good but it’s a lot better to just see the numerical amounts.

Luckily there is an easy way to show the amounts, if you are at home using custom reports. Simply set up the report using the dimensions below and the information will be available straight away.

The screenshot below shows the final report.

BY Patrick Altoft AT 3:46pm ON Thursday, 11 March 2010

Patrick Altoft is Director of Search at Branded3 and has worked in the SEO industry for over 10 years. With experience across some of the worlds largest brands as well as startup businesses Patrick is well known in the industry and speaks regularly at the major SEO conferences and events. Follow Patrick on Twitter or Google+

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