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How we got 75,000 visitors from Twitter in 2 days

Our twitition.com site has been very busy for some time now and always gets more than 10,000 visitors per day. Lots of people are big fans of the site and use it every day.

Last week the site got a pretty big spike and ended up getting 89,847 visits in a 48 hour period after both Lady Gaga (6.5 million followers) and Justin Bieber (5.4 million followers) tweeted out links to the site.

As you can see from the chart below Twitter traffic was pretty huge and if you include direct traffic (people using Twitter via apps) then it adds up to around 75,000 visits.

Interestingly if you drill down into the referral paths for Twitter you can see that a lot of traffic comes from the stars pages rather than the homepage. Justin seems to have more engagement with his page than Gaga according to this data.

Over the last few months we have put a huge amount of resources into improving twitition.com and the site now has a new front end design, easier to use interface, optimised back end code & database as well as a shiny new dedicated server. Handling lots of Twitter traffic is pretty hard because it comes in big surges, much like the Digg effect but worse.

Pretty interesting study of the power that Twitter now has.

BY Patrick Altoft AT 9:24am ON Thursday, 23 September 2010

Patrick Altoft is Director of Search at Branded3 and has worked in the SEO industry for over 10 years. With experience across some of the worlds largest brands as well as startup businesses Patrick is well known in the industry and speaks regularly at the major SEO conferences and events. Follow Patrick on Twitter or Google+

Comments

  • http://identitydesigned.com/ David Airey

    Excellent. Now all I need to do is find a way to hack their Twitter profiles, and post links to my sites. ;)

  • http://www.alexdumitru.com Alex Dumitru

    That’s really great, Patrick and I’m glad to see you deal with social media very good, along with SEO :)

    I am also curious why don’t you try to monetize it.

  • Pingback: What I now use Twitter for. « Tore Simonsen loves Eliza – Dollhouse

  • http://www.breway.co.uk Af

    That is a lot of traffic from twitter only! I am considering opening an account after seeing that!

  • http://Melindesign.com Jewelry Assembly Chicks

    Is there a way to look at a list of people you are following on twitter to see if they are following you and if they are not, to unfollow them on one page? I can’t seem to find that….

  • http://onekoreanguy.com KoreanGuy

    Celebrities can make so much money by charging per tweet (not that they make enough money already!)

  • http://gottogovacationrentals.com Dave

    I still don’t understand how you got the traffic. What do we do to drive traffic like that?

  • http://www.leafletdistributionquote.com asim

    Twitter is such a powerful medium to get visitors to your website, I am just realising the full potential of twitter, as a lot of my new visitors are now coming from twitter.
    Great article by the way

  • http://www.2seo.com/ Teena

    That’s a good strategy but how are you going to monetize, with those great numbers there must be something you’ll do about it.

  • http://martinsonlinemoneymaking.blogspot.com MartinJohnPrice @Make Money Online Blog

    Wow, and I thought I was doing ok with 420 followers in a two month period! Jeez I have a lot to learn. Now I have to see what twititon is all about and add it to my Internet Marketing arsenal!

  • http://www.saagarikacreations@etsy.comSaagarikabolly Saagarika

    Wow!

  • http://www.crearedesign.co.uk SteveM

    Just shows the power of the tweet. In response to Dave (above), you can get this kind of traffic if you utilise the power of celebrity! Either become one or befriend one.

    I imagine if the guy who Kanye ‘chose’ had a link to a site on his twitter page it would have melted his server. Best way to drive traffic through twitter is just to engage and give the people you’re aiming for something that interests them, same as always really just more direct.

  • http://www.trusstechnosofts.com chandrashekar Reddy

    may it possible !

  • http://www.trafficexchangegold.com Joseph Bestler

    Patrick, how did you get Justin Bieber and Lady Gaga to mention your site in their tweets?

    WOW. Much respect!

    Joe

  • http://www.viralmaketing.com.np monika

    I dont understand how can we such a lot of traffic from the twitter.. Is it like this that we make the tweets that are related to our sites and give the link?? How are they all done?

  • glenn mal

    I still don’t understand how you got all of those visitors from twitter ????

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