Top 16 Things to see @ Internet World 2009

Internet World is happening at Earls Court, London on the 28th, 29th & 30th of April 2009 and to help those attending we’ve published this handy guide to make sure that you don’t miss any of the good bits.

Internet World is Europe’s longest running, best attended and biggest event for digital marketing and online business, attracting over 13,000 visitors and more than 300 exhibitors. It’s free to attend but you will need to pre-register.

Click here to print a PDF version of the guide with a detailed floorplan.

Twitter Panel Debate

Twitter is getting huge amounts of attention but most brands (apart from Dell) seem to be unsure how to use it.

On Wednesday 29th April at 11am in the Keynote Theatre a panel of leading industry figures and global brands who have led the way in the social media revolution will share their experiences with the 13,000 expected Internet World visitors.

Panellists include:

• Gareth Jones, editor, Revolution
• Ashley Friedlein, CEO, Econsultancy
• Kai Turner, Head of Information Architecture, agency.com
• Guy Stephens, Knowledge & Online Help Manager, Carphone Warehouse

The panel will address the following key issues:

• How to start using Twitter and how to understand the benefits for your organisation
• How to write relevant and powerful tweets, the do’s and don’ts, and how to monitor and react to the activity around your brand
• Tips and case-study-examples of successful campaigns, how to build followers, who to follow, applications to manage your campaigns, and how to resource effectively

Follow the action via http://twitter.com/iw_expo and twitter.com/patrickaltoft

Keynote Speakers

The keynote theatre is packed full of great speakers and you probably wouldn’t go far wrong listening to them all. However there are 6 that really stand out for me and I’ve summarised them below:

Tuesday 10.15 – 10.45 David Walmsley, Head of Web Selling at John Lewis will be talking about Selling more online – six rules for smarter e-retail.

Tuesday 12.30 0 13.00 Geoff Turral, Marketing Director at Porsche will be discussing how the rapid changes in the make-up of the premium automotive sector are forcing new approaches and how web trends are changing core customer activity at Porsche.

Tuesday 13.15 – 13.45 Alex Hunter, Head of Online Marketing at Virgin Media will be talking about “Brand 2.0″ which should be pretty interesting.

Tuesday 14.00 to 14.45 Stuart Glendinning, Managing Director Mortgages & Local at Money Supermarket is speaking about Strength through diversity: How the world’s most popular price comparison site is riding the storm. Don’t miss this one.

Wednesday 13.15 to 13.45 James Davey, Head of Online Marketing at B&Q will be asking Is your search strategy fit for multi-channel retailing? It should be interesting to hear how B&Q are embracing search in 2009.

Thursday 11.45 to 12.15 Sara Linfoot, Group Head Content Solutions at The Guardian will be talking about Casting the net wider – building engagement
across the web.

The Branded3 Beach Stand

In tribute to our Malaysian studio Branded3 will be bringing some of the exotic Far East to Earls Court – free cocktails, a whack-a-shark arcade game & even fine white sand will be decorating stand E2062.

More importantly we are offering free SEO clinics as well as open discussions about the latest happenings with Google & the SEO industry. So if you want some free advice on SEO, Twitter or just a free cocktail come and find Patrick, Vin, Antony & Tom on stand E2062.

Tuesday Seminars

13.00 to 13.50 in the mobile, online advertising, affiliate & search marketing theatre. Hands on SEO: Experiences and best practices for large sites. Dan Cohen, Global SEO Engineering Lead, MSN

15.20 to 15.50 email, mobile marketing and analytics theatre. Marketing in a downturn: What to consider when marketing to consumers in a difficult economy. Robin Goad, Director of Research, Hitwise

Wednesday Seminars

12.00 – 12.50 Internet Retailing panel debate

10.40 – 11.10 enterprise 2.0 & content management theatre. Sky’s journey towards website accessibility: Review of Sky’s insight into the diverse needs of people who wish to access information and what has been done, so far. Carmel Giblin, Head of Corporate Responsibility & Accessibility, BskyB

12.00 – 12.50 The Future of Social Media panel debate: Buzz Monitoring – How to Ensure you know what people are saying about your brand in social media, and what you can do to influence the conversation.

Thursday Seminars

10.00 – 10.30 mobile, online advertising, affiliate & search marketing theatre. Innovate or Die – Lessons from the last 10 years of online. Chris Cuddy, CEO, Cheapflights.co.uk

10.40 – 11.10 mobile, online advertising, affiliate & search marketing theatre. SEO and PPC synergies – Gulf Air case study. Susana Inarejos, Head of Technical SEO Department, Bigmouthmedia

14.00 – 14.30 internet world theatre. Obama 2.0: Lessons in Social Media from the Obama Presidential Campaign. Kate Cooper, Managing Director, Digital Training Company & Leo Ryan, Director, Ryan MacMillan

BY Patrick Altoft AT 4:45pm ON Monday, 20 April 2009

Patrick Altoft is Director of Search at Branded3 and has worked in the SEO industry for over 10 years. With experience across some of the worlds largest brands as well as startup businesses Patrick is well known in the industry and speaks regularly at the major SEO conferences and events. Follow Patrick on Twitter or Google+