It’s time to vote for your favourite design!
Bringing the region’s best talent and innovation together; the design of this year’s Leeds Digital Festival has been crowd-sourced, and it’s now up to us – the public – to choose which one we’d like to see splashed across the city in November.
As if choosing from three incredible designs wasn’t enough; two of them were collaborative efforts including our very own designers, Max Shearer and Andrew Machin, and so the rest of us in the office are having a hard time deciding which one to vote for! Let’s take a look at both ideas…
Branded3’s Interactive Designer, Max, worked alongside a highly-talented team of industry professionals including Rick Harrison, Adam Campion, and Julian Oxley; to create an idea which epitomised Leeds.
Eventually settling for an owl motif idea, the team began adapting the owl for different aspects of the festival; so for any music-related events for example, the owl would be shown playing a guitar.
Integrating a regional symbol with digital elements, the team have created an impressive identity for the festival, with enough versatility to keep the logo fresh throughout the entire event.
Working with some experienced and skilled specialists, our Head of Design – Andrew Machin – worked with Gaz Battersby and Hannah Backhouse to create an interactive 3D pixel approach, which aims to bring digital into the real world.
With a simple yet effective 3D logo, and the idea to fill the city with large-scale art dotted around Leeds city centre; this team’s approach seeks for public interaction and involvement; greatly extending the reach and influence of the festival’s message.
Whilst we’re struggling between two fantastic designs, there is of course a third idea which has made the final three. Direction C revolves around a design called ‘Whizz Bang’ based on comic book values and aesthetics.
So there you have it, three very different ideas; now all that’s left to do is make your decision and vote!
With the winners being announced early August, you’ve got just a matter of weeks to vote for which design you’d like to see celebrating Leeds Digital Festival this year. Keep checking the website to find out the results, and follow the hashtag #LDF2011 on Twitter.
As for us, we’ll be basing our decision purely on the level of design skills reflected, and the embodiment of the festival’s values (or, which one of Max or Andrew makes us the most cups of teas this week, another crucially important aspect of web design…!)
Read more about the decision to crowd-source Leeds Digital Festival this year here, and learn how Max and Andy got to the final here.
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