By 2 years ago in Blogstorm Marketing

Looking back on 5 years as Blogstorm moves into Branded3

Since Blogstorm was launched in June 2007, quite a lot has changed in the world of SEO and with me as well. When I launched Blogstorm I was doing a lot of affiliate marketing and had just left my day job to focus on that side of things, as well as doing some SEO consulting.

Blogstorm is the only SEO blog so far to be featured on Techcrunch and Problogger on the day of launch and I very much doubt that feat can every be achieved again in any industry. Back in 2007, nobody used Twitter so links were shared around sites like Digg and people got their news via RSS and blogs. Blogstorm was created as a link tracker so people could see what the most shared links on the web were on any given day and you could also look at any site and see the most linked to pages. This was before sites like SEOmoz offered this functionality (they didn’t launch Linkscape until October 2008) and it was all developed just by me with the Yahoo Site Explorer API.

Although it was a fantastic analysis tool for SEO’s to see which linkbaits were working best, not many people used it in comparison to the number of people who read the blog on the site, so eventually I turned off the link tracker and just kept the blog. Maybe I should have taken VC funding and created a full scale index of the web and competed with SEOmoz.

It wasn’t until the end of 2007 that I merged my consultancy business into Branded3 and we setup the SEO department. Five years later we have a team of 45 people and are working on some of the largest and most exciting campaigns in the UK, so the decision to focus on clients rather than tools was probably the correct one.

With less time to blog personally and no real reason to have separate domains it felt that now was a good time to merge the domain into so we can use it to showcase our collective opinions about SEO, rather than just my thoughts. Blogstorm still exists and the only difference is you need to visit instead of All old posts have been migrated and links will all still work.

If you find any errors let us know in the comments.

Thanks for reading this and for all your support in the past 5.5 years. Below is a screenshot showing just how many visits we’ve had!

By Patrick Altoft. at 10:06AM on Tuesday, 20 Nov 2012

Patrick is the Director of Strategy at Branded3 and has spent the last 11 years working on the SEO strategies of some of the UK's largest brands. Patrick’s SEO knowledge and experience is highly regarded by many, and he’s regularly invited to speak at the world’s biggest search conferences and events. Follow Patrick Altoft on Twitter.


  • SEO Consult

    Out of interest Patrick how did the transition go from blogstorm to branded3? Lose any traffic at all from what you can see? Just had a quick look at Search Metrics and looks like Branded3 is actually better off now, as if it’s ranking for Blogstorms traffic and more! -Jon

    • Patrick Altoft

      Interesting question, we are planning a blog post but it seems there is no benefit to the Branded3 site other than the Blogstorm rankings passing over. The cumulative domain trust seems to not be higher than the sum of the two domains on their own