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The Barbican Centre in London played host yesterday to Digital Futures, Branded3′s one-day Seminar which encompassed expert talks on SEO, Digital and Social Media.

The day got off to a great start with Patrick Altoft‘s opening talk on The Latest Advanced SEO & Link Strategies. Patrick highlighted the challenge digital marketers face in being able to evolve strategies in time to keep up with Google’s algorithm changes. The key, Patrick says, is to align offline marketing strategies with online strategies, encouraging SEO teams to work closer with PR departments.

Our Head of Search Tim Grice reiterated Patrick’s message, telling the delegates that SEO can no longer be about manipulation, it’s about tying in links with real-world marketing.

Newly-appointed MD David Crawford took to the floor after a delicious lunch to talk about five digital trends to be aware of this year. David hammered home some interesting stats about digital usage, such as “96% of smartphone users have searched for local information on their phone” – demonstrating the emphasis marketers should put on social, local and mobile.

“96% of smartphone users have searched for local information on their phone”

Next up was social media hour, in which Head of Creative & Social, Andrew Machin and Social Media Strategist, Georgia Halston discussed best practices for brand social media behaviour, and just exactly how to gauge social media success using various tools.

“A brand is not a logo. A brand is not a service. A brand is an emotional feeling.”

“A brand is not a logo. A brand is not a service. A brand is an emotional feeling.” stated Andrew, as he made the point that being ‘likeable’ on social media is central to naturally growing an audience.

Georgia referenced the popular Dumb Ways to Die YouTube video and why it worked so well, then went on to explain how exactly you can attribute monetary values to social media goals.

You can find out a bit more about how the day went on our live blog, written and updated throughout the day by our Head of Content, Mark Bowering.

If you’d like to receive the slides from yesterday’s Seminar, simply fill out the quick sign-up form above and we’ll send them over to you and you’ll also be the first to hear when tickets go on sale for our next Seminar.

Thanks again to everyone who came to Digital Futures, we hope to see you again soon!

BY Felicity Crouch AT 3:22pm ON Friday, 15 March 2013

With a journalism degree and plenty of experience as an online writer; Felicity is our Marketing Manager. Raising our profile in the industry and making sure our achievements are heard, Felicity manages our marketing output and internal events. Follow Felicity on Twitter.