Blogs
With WordPress 3.6 hitting RC1 today, I thought it was worth taking a look over some of the new features available in the latest version.
So, let’s dive straight in.
Twenty Thirteen theme
There is a new theme for the first release of the year – TwentyThirteen. This is a responsive design that should get users off to a good start!
If you’re heading to Internet World next week, be sure to catch our Director of Search Patrick Altoft and Head of Search Tim Grice delivering expert talks on future-proofing search strategies, e-commerce SEO and integrating social media with SEO.
The free event is the largest online and digital conference in the UK, offering an extensive free seminar programme over the three days it runs, boasting talks from some of the country’s best online marketers.
You can find Patrick in the Social Media World Theatre on the first day, Tuesday 23rd April at 1:45pm where he’ll be delivering a talk on using SEO to justify investment in social media channels.
Just a little while later on the same day, head to the Search, Advertising & Affiliate Theatre at 3pm where Patrick will be telling delegates how to future-proof their SEO strategies. This presentation is not to be missed if you’ve been affected by Google’s recent algorithm updates and need advice on how to prepare for the next one.
Fresh from delivering an expert penalty recovery workshop at Brighton SEO, Tim Grice will be presenting in the Search, Advertising & Affiliate Theatre on Wednesday 24th April at 1:30pm.
Tackling the tough issue of SEO for e-commerce websites, Tim will be covering best practice for ensuring online retailers can stay ahead of the game, regardless of the amount of products they sell.
Here’s a summary of where you can find Patrick and Tim talking during the event:
- Tuesday 23rd April, 1:45pm, Social Media World Theatre: Using SEO to Justify Investment in Social Media Channels – Patrick Altoft
- Tuesday 23rd April, 3pm, Search, Advertising & Affiliate Theatre: Future-proofing SEO Strategies – Patrick Altoft
- Wednesday 24th April, 1:30pm, Search, Advertising & Affiliate Theatre: SEO for Ecommerce Websites – Tim Grice
If you can’t make Internet World this year, check out Branded3′s slideshare the week after the event to view Patrick and Tim’s presentation slides and keep an eye on our conferences page for details of where we’re speaking next.
See you there!
When a crisis hits, the internet is at the forefront of communication and platforms such as Twitter, YouTube and Google are being utilised more and more in emergency situations.
When explosions were first heard at the finish line of the Boston Marathon yesterday (15th April 2013) news was spread primarily through the use of real-time platforms while traditional media trailed in their distribution.
Quick digital response to the situation also helped those in need find help and spread news at a pace unimaginable only five years ago.
The weather forecast is looking good and the brightest and best SEO’s are flocking to the beach this Friday for Brighton SEO – an expert one-day search marketing conference held in, er, Brighton!
Our Digital PR Specialist Laura and myself will be there on Friday to take full advantage of the seminar programme, which is bursting with the latest search knowledge and tips.
If you’re heading to the event too, drop me and Laura a tweet to say hi and arrange a chat, our handles are @Felicity_Rose_ and @LauraCrimmons.
Our Head of Search Tim Grice is heading down a day early to run a penalty recovery workshop tomorrow.
The workshop focuses on helping online marketers understand exactly what an unnatural link is and how to prepare SEO strategies against further updates.
It’s now completely sold out but you can still see Tim talk on Friday morning in the Dome Studio Theatre at 10am.
You can also catch Tim speaking at Internet World later this month and keep an eye on our seminars page to see him and Patrick Altoft talk in June.
If you can’t make the event this week, be sure to follow me and Laura on Twitter for updates during the day.
In case you couldn’t make it, you can now watch the videos of our Director of Search, Patrick Altoft and Head of Search, Tim Grice speaking at the TFM&A event earlier this year.
This annual event is a must-attend for marketing and advertising professionals and enthusiasts and 2013′s show certainly didn’t disappoint. The show boasted over 100 free seminar sessions over the two days with an impressive line-up of speakers.
Branded3 sponsored the Search Marketing theatre which saw our SEO expert Tim Grice step up to the presentation stand on the first day. Tim’s talk delved into how brands and e-commerce sites can position themselves to take advantage of future Google updates and deliver long-term sustainable rankings. Check out the video of Tim’s talk below:
Here at Branded3, we’re a very creative bunch of proud loiners and love nowt more than to feed our own passion for innovation by keeping up with what excellent people in the local community are getting up to.
I absolutely love Leeds’ rich creative scene, and was really excited to hear news of the latest Leeds-based arty endeavour: art vending machines by Woolgather!
Head over to Branded3′s Google+ page to get involved with Brunch with Branded3 this Friday, an expert Google+ Hangout with our Director of Search Patrick Altoft.
Patrick will be focusing on the latest Google algorithm updates, giving his thoughts and advice on how best to adapt for them and how to future-proof your strategies.
All you need to do to get involved is follow Branded3 on Google+ and head there at 11:30am (BST) on Friday 5th April where you’ll be able to watch the session and ask your question live.
If you’re one of the first nine participants and you have a webcam, you’ll be able to join in the discussion with Patrick, but don’t worry if you’re not – because you can still watch the Hangout live on our Google+ page and leave your questions for Patrick in the comments section.
So grab a fresh cup of coffee, a morning muffin and join us for brunch at 11:30am this Friday. See you there!
On Thursday 14th of March, the top minds from Branded3 travelled to London to impart their wisdom concerning the future of SEO, Social Media and digital strategy.
With two talks outlining future-proof SEO strategies, two talks on the conduct and measurement of social media and one insightful digital landscape overview, attendees were armed with the tools and tactics they need to survive in an ever-changing digital world.
The videos of all five talks are now available below. To receive a free copy of the slides from the day, sign up here http://www.branded3.com/events/seminars/ and for any further information, please get in touch!
Finding highly trafficked blogs for your target niche while trying to create the best possible long-term blogger relations plays an essential role in boosting up your search engine presence and authority. However, it doesn’t come easy; you have to invest time and effort in an outreach strategy.
Fortunately, you can do something about this regardless of your experience in the blogging field. Here you will find some of the most efficient tools and methods for successful blogging outreach:
Outreach through directories and blogging communities
Technorati
Sign-up using the form below to receive the slides:
The Barbican Centre in London played host yesterday to Digital Futures, Branded3′s one-day Seminar which encompassed expert talks on SEO, Digital and Social Media.
The day got off to a great start with Patrick Altoft‘s opening talk on The Latest Advanced SEO & Link Strategies. Patrick highlighted the challenge digital marketers face in being able to evolve strategies in time to keep up with Google’s algorithm changes. The key, Patrick says, is to align offline marketing strategies with online strategies, encouraging SEO teams to work closer with PR departments.
Our Head of Search Tim Grice reiterated Patrick’s message, telling the delegates that SEO can no longer be about manipulation, it’s about tying in links with real-world marketing.
Newly-appointed MD David Crawford took to the floor after a delicious lunch to talk about five digital trends to be aware of this year. David hammered home some interesting stats about digital usage, such as “96% of smartphone users have searched for local information on their phone” – demonstrating the emphasis marketers should put on social, local and mobile.
“96% of smartphone users have searched for local information on their phone”
Next up was social media hour, in which Head of Creative & Social, Andrew Machin and Social Media Strategist, Georgia Halston discussed best practices for brand social media behaviour, and just exactly how to gauge social media success using various tools.
“A brand is not a logo. A brand is not a service. A brand is an emotional feeling.”
“A brand is not a logo. A brand is not a service. A brand is an emotional feeling.” stated Andrew, as he made the point that being ‘likeable’ on social media is central to naturally growing an audience.
Georgia referenced the popular Dumb Ways to Die YouTube video and why it worked so well, then went on to explain how exactly you can attribute monetary values to social media goals.
You can find out a bit more about how the day went on our live blog, written and updated throughout the day by our Head of Content, Mark Bowering.
If you’d like to receive the slides from yesterday’s Seminar, simply fill out the quick sign-up form above and we’ll send them over to you and you’ll also be the first to hear when tickets go on sale for our next Seminar.
Thanks again to everyone who came to Digital Futures, we hope to see you again soon!
Branded3’s Digital Futures Seminar takes centre stage at The Barbican Centre in London today – and you can follow all the day’s talks and insight in our live blog.
Industry experts Patrick Altoft and Tim Grice will be speaking along with our newly-appointed Managing Director David Crawford, Head of Creative & Social Andrew Machin, and Social Media Strategist Georgia Halston.
Here’s a run down of today’s schedule:
10:00-10:15 - Introduction from David Crawford
10.15-11.00 – The Latest Advanced SEO & Link Strategies, Patrick Altoft – This session will focus on the newest aspects of SEO which are either driving results now or are going to help future-proof your SEO strategy.
11:15 – 12:00 - The Importance of an Integrated SEO Strategy, Tim Grice - Tim will delve into recent Google updates, advising on the many pitfalls companies may encounter.
12:00 – 12:30 - Q&A session
13:15 – 13:45 - Latest Google Algorithm Update
13:45 – 14:30 - Five Digital Trends for 2013, David Crawford - As we approach the end of 2013’s first quarter, David will take a look at how the top digital predictions for the year are shaping up and, more importantly, what we need to watch out for and concentrate on over the coming months.
14:45 – 15:15 - You’ve been invited to the party, Andrew Machin – Why do so many brand social media accounts act so anti-socially? Andy looks at how brands can discover how to build, engage and influence through social platforms.
15.15 – 15.45 – Getting ROI from Social Media, Georgia Halston - Georgia takes a detailed look at why investment in Social Media is a justifiable spend for your business and what return on investment you can achieve from effectively utilising its channels.
15:45 – 16:15 - Q&A session
That’s a flavour of the day ahead – and you can join the conversation even if you’re not here at the Barbican by using #B3Seminars on Twitter.
Get involved and join the digital debate!
Facebook’s latest overhaul is an important one for marketers to be aware of, and should influence the content they’re including in an engagement-driving Facebook content plan.
Currently, about 50% of News Feed content is visual content, so with this in mind, the latest changes are primarily to the interface and functionality of the News Feed. However, we’re now (at last!) also going to enjoy an improved and more unified user experience across desktop, tablet and mobile.
These new design changes will be rolling out slowly over the coming weeks on web and mobile – first on iPhone/iPad, then on Android – however, you can get on the waiting list here to be one of the first users to try out the new interface. Read on to find out what these updates are and what they mean for social media marketers…
Latest from B3Labs
- Another milestone reached for Branded3 as it’s acquired by the
St Ives Group - The latest media consumer findings & what they mean for digital marketers
- Talk to Branded3 at @BuyYorkshire in Leeds next week!
Latest from Blogstorm
- Watch @Tim_Grice talk all things Penguin 2.0 in June’s #B3Brunch
- Content can kill your site: How to fix it
- Search expert @Tim_Grice talks Penguin 2.0 in a G+ Hangout this Thursday
