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Your PR drop probably has nothing to do with you

Hundreds of reputable sites have lost PageRank today and everybody is wondering why. Here is my theory.

PR hasn’t updated for 6 months and in that time Google has been hard at work devaluing paid links, directory links and any other “low” quality links they can think of.

If you lost PR this week ask yourself these questions:

  • How many links did you have from blogrolls?
  • How many directories linked to you?
  • How many links did you have from sites that sold links?
  • How many links did you have from sites that got links from sites that sold links?
  • How many links did you have from sites that got their links from sites that got links from directories?

People are looking at their site for the answers but if you understand how PR is calculated its clear that the issue probably extends far deeper than your site and even the sites that directly link to you.

If the sites right at the bottom of the chain such as directories and low quality blogs all start to lose PR it affects every single site on the web.

As ever, the PR of BlogStorm sits at a nice fat zero just as it has since we launched in June.

BY Patrick Altoft AT 5:32pm ON Wednesday, 24 October 2007

Patrick Altoft is Director of Search at Branded3 and has worked in the SEO industry for over 10 years. With experience across some of the worlds largest brands as well as startup businesses Patrick is well known in the industry and speaks regularly at the major SEO conferences and events. Follow Patrick on Twitter or Google+

Comments

  • http://xuru.com Jeremy Luebke

    I 100% agree with you on this.

  • http://pickthebrain.com John Wesley

    I see what your saying. It makes a lot of sense, but it also looks like Google is intentionally targeting blog networks that use massive interlinking blogrolls — Weblogs Inc in the footer and B5 in the sidebar.

    This whole “controversy” is getting so ridiculous. More fear, doubt, uncertainty. PageRank has become nothing but a tool to manipulate webmasters.

  • http://dewittsmedia.com tyler dewitt

    Very good post, I would have to agree with you.

  • http://askshane.org/ Shane

    Actually, looks like there might really be only one question you have to ask yourself: http://searchengineland.com/071024-093938.php

  • Dave

    I think you are giving too much credit to Google. You mention Blogroll links. How does an algo determine if there paid or not?

  • http://wiep.net Wiep

    I like your point of view, but I don’t think it’s the only truth. If the PR drop was only caused by a devaluation of blogroll-, directory- and other links, that should result in a drop in rankings as well.
    I think it’s a mix of multiple things, but your point is certainly one of these things.

  • http://caroline-middlebrook.com/blog/ Caroline Middlebrook

    It’s easy to sit back and watch the carnage when your blog sits happily at zero. Mine does too. We should be proud because we didn’t drop :p

  • http://redflymarketing.com/ Dave Davis

    Of all the “theories” out there on the latest PR drop I have to say I believe this is by far the most plausible. Noone would listen when people were still fighting for links from johnchow.com when I reasoned why would you WANT a link from a site that is banned. How will that make you look?

  • Zoran Rudman

    Dave,

    I would buy a link on johnchow.com because of traffic, not link juice. You are looking everything through PR.

    I think that this is just google game where guys at google just want to scare people.

    When we see the drop in rankings, then we will know that PR algorithm has been changed. Until then, have fun with this green pixels Smile

  • http://internetmasterycenter.com Nelson Tan

    My final income to the bank is disproportionate to my PageRank, Alexa rank and what-have-you, period.

    So don’t get too obsessed with it.

  • http://abcarticledirectory.com/ Emmanuel DeFreitas

    PR is not everything and neither is Google. Google has determined that it alone has a divine right to reap(or should that be rape)profits from a system they devised. Google has most everyone chasing their scraps and living or dying on their every whim.

    I keep seeing Yahoo at pr3…and crappy, useless sites like Joeblow/blogspot.com (a fictitious site about recycling horse shit) at pr4…nuff said.

    Google can blow it’s new algorithm out it’s over-inflated pompous fat butt.

    Do you Yahoo?

  • http://cmsecurities.net Charlie

    Just for a heads up don’t use “linkmarket.com” they caused my PR to drop from 3 to “0″. This is no way to try and market your websites.

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