By 6 years ago in Search

Search Results are 3rd Most Trusted Online Information Source

A survey from Forrester shows that search results are the 3rd most trusted online information source, behind only email from friends and consumer reviews.

The findings are significant because they show that although people might not trust a corporate blog or news article in the mainstream media, they trust it a lot more if they found it at the top of Googles search results.

So if you are looking to gain trust in your brand the best way to do it is to start an SEO campaign and add consumer reviews to your product pages.

Wikipedia does give a bit of a paradox to the results. Only 33% of people trust the site and yet it’s at the top of probably 90% of search results. Do people trust Wikipedia articles more if they find them via Google?

Search Results are 3rd Most Trusted Online Information Sourcet

By Patrick Altoft. at 2:57PM on Monday, 15 Dec 2008

Patrick is the Director of Strategy at Branded3 and has spent the last 11 years working on the SEO strategies of some of the UK's largest brands. Patrick’s SEO knowledge and experience is highly regarded by many, and he’s regularly invited to speak at the world’s biggest search conferences and events. Follow Patrick Altoft on Twitter.

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6 Responses to “Search Results are 3rd Most Trusted Online Information Source”

  1. Wiki is a paradox. I have clients that tell me never to cite it in my articles and others who provide Wiki links as part of the brief when setting up a commission. Some sections, such as the chemistry section are pretty much 99%, the more political and alt culture areas are not. It can generally only be trusted if you already “know” the facts you’re reading there.

  2. [...] results that Google provides (for example, a study that was just released showed that SERPs are the third most trusted source of online information).  If Google stopped making people happy with their results (as a result of [...]

  3. [...] they most likely wouldn’t be read by search engine bots. For the same reason, external links Search Results are 3rd Most Trusted Online Information Source – blogstorm.co.uk 12/15/2008 A survey from Forrester shows that search results are the 3rd most [...]

  4. Agitationist says:

    And then there’s the lack of trust in corporate blogs, which I’ve discussed here:
    http://agitationist.com/corporate-blogs-arent-trusted-forrester-research

  5. [...] However, here’s an interesting result that’s had me questioning that advice slightly. Search Results are 3rd Most Trusted Online Information Source on Blogstorm relays some survey results which suggest that where you appear in the search engines [...]

  6. findings are significant because they show that although people might not trust a corporate blog or news in Search Engine Optimization Services.

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