Comments on: SEO and Eye Tracking for Informational & Transactional Queries

By: Search Optimization Blog » Blog Archive » Compare percentages of click-through rate based on types of web searches.

Thu, 28 Apr 2011 00:54:12 +0000

[...] transactional search is performed by people who are looking to buy. Interestingly, an eye tracking study found that these searchers will scan much further down the page for results – good news for [...]

By: Impact of Google Instant | Do you need to be above the fold? | Blind Five Year Old

Fri, 01 Oct 2010 17:49:48 +0000

[...] tracking studies have already shown the difference in assessing informational versus transactional queries. I’d like to see these studies performed using Google Instant to determine if those patterns [...]

By: Sataris

Sataris — Sun, 08 Aug 2010 02:31:25 +0000

I've been looking for these heatmaps for quite some time!

By: Nik

Nik — Thu, 24 Jun 2010 17:52:54 +0000

Very interesting study. Thanks for sharing this. Whats I found more interesting was that searchers scan the search result vertically downward on the left hand side and only go horizontal right if something attracts their eye. Goes to show how important the first 2 to 3 words in the listing header are.

By: SEO and Social Media: Can You Be Number One? | Living Online

SEO and Social Media: Can You Be Number One? | Living Online — Tue, 25 May 2010 23:48:30 +0000

[...] 43: We can refine our strategy further by reviewing the eye tracking metrics again, as presented by blogstorm.co.uk. These images show that users are more likely to scan further down the search results for a [...]

By: The Best SMX West Session You Didn't Attend | Blind Five Year Old

The Best SMX West Session You Didn't Attend | Blind Five Year Old — Fri, 19 Mar 2010 17:50:16 +0000

[...] experiences in optimizing information and transaction based sites and there is evidence that the habitual pattern for each search type varies. Let me tell you, the SEO strategy is [...]

By: Andy

Andy — Wed, 17 Feb 2010 14:11:45 +0000

This information is so useful! I’m definitely going to use these studies to figure out the optimal places to put my ads. Thanks for doing this!

By: UsabilitÃ e SEO uniti per un sito da 10 e lode - tipsorgway.com

UsabilitÃ e SEO uniti per un sito da 10 e lode - tipsorgway.com — Mon, 21 Sep 2009 12:47:26 +0000

[...] informational e transactional) e alle operazioni di base di ottimizzazione, segnalo anche questo utile articolo che riporta uno studio condotto da Google sul tracciamento e movimento oculare rispetto ai [...]

By: Do AdWords Conversion Rates Vary by Position? | Blind Five Year Old

Do AdWords Conversion Rates Vary by Position? | Blind Five Year Old — Tue, 25 Aug 2009 20:24:09 +0000

[...] what type of searches were included? Given the differences in transactional versus informational queries one would believe that there might be a difference in conversion rates by position as well. An ad [...]

By: eireburner

eireburner — Mon, 03 Aug 2009 20:10:30 +0000

My website typically gets traffic from information-oriented queries, and the searches that result in us showing up in the top 2-3 are the ones that bring most of the traffic. I have tried Google adwords to get traffic, but had no where the near the success I had with SEO…… that being said, your post is very accurate in my opinion!