Social Media Round-Up: Facebook verifies and Followerwonk Buffers
There’ve been some really exciting updates for casual networkers and social geeks alike this week, so cast your eyes over our list and feel free to add your own in the comments box below.
Facebook adds verification
- Details – A small group of public figures (mainly those who are prone to impersonation) have been granted verified status from Facebook.
- What does this mean? – Facebook users are now able to post with confidence to the pages and profiles of their favorite celebrities thanks to the new little blue tick. The elephant in the room is of course it’s blatant likeness to Twitter’s own verification process from the name down to the emblem.
Facebook may refresh Notes
- Details – Facebook Notes is a blogging service that has been long forgotten amid the constant timeline changes, promotional products and mobile app updates but it looks like Facebook may be dusting off it’s native facility.
- What does this mean? – After the highly publicised acquisition of blogging platform Tumblr by internet giant Yahoo! it looks like Facebook is trying to create a genuine competitor within their own walled garden, especially since they missed out on buying Tumblr for themselves.
Facebook simplifies its adverts
- Details – In a blog post from the Facebook Studio posted yesterday, it would seem that the advertising team have been listening to the marketers using the products over the past year and have realised that their existing range of products is far too complicated. So, in an effort to remedy this they have decided to roll out a new product range over the next six months that will cut the existing number of advertising solutions from 27 to at least 13.
- What does this mean? – If you use Facebook advertising as part of your digital marketing strategy, it would be wise to keep your ear to the ground and make sure you get as much information and training on the new products as and when they are released.
YouTube ads slo-mo to its editing section
- Details – YouTube up-loaders are now able to make their whole videos slow motion.
- What does this mean? – This is a fun trick from the guys at YouTube and is especially good news for those who are video editing impaired!
Twitter mobile app updates
- Details – Twitter has made some interesting updates to its iOS and Android mobile apps. The update includes, a preview of your chosen image within a tweet draft, camera role gallery to chose from, easier check-in options and loads more!
- What does this mean? – Twitter really is pushing the boat out when it comes to rich content. Since the platform refuses to budge from its 140 character limit it has relied on a plethora of added extras from the release of Vine to the evolution of its ‘Cards‘. Expect a lot more of updates of this ilk in the months to come.
Is Twitter testing threaded comments?
- Details – Twitter user David Higgins was one of the first to notice something had changed in his Twitter feed last week as a stringed comment style layout seemed to have simply popped up and then left his time-line.
- What does this mean? – This may well be a new update to Twitter for desktop and since it’s a fairly laborious task to check through a whole list of comments on a popular tweet, it will be a welcome change. It may also be an explanation for the outage on Monday afternoon.
— David Higgins (@_higg) May 30, 2013
A quick move from EE
- Details – During the nationwide outage of 3G on the 3 Network on Tuesday of this week people were, naturally, taking to Twitter to vent their rage. In a shrewd yet cheeky move from competitor EE, a promoted tweet for their network appeared when searching for the 3 Network at the time.
- What does this mean? – News-jacking isn’t a new thing, but this is just another example of the early bird catching the proverbial worm!
Followerwonk implements Buffer
- Details – The (now) Moz owned tool Followerwonk has integrated social scheduling tool Buffer into its reports when analysing a Twitter following.
- What does this mean? – Followerwonk is a really handy tool if you are looking for more insight into the demographics and habits of your Twitter following. The graph below is just one of the handy elements to a Followerwonk report and lets you know what times your Twitter audience are online, therefore allowing you to optimise your tweets. The integration of Buffer in this tool now allows you to schedule your tweets straight from the report!