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Sony Ericsson W595 Viral Marketing Campaign

Sony Ericsson has created an interesting viral marketing campaign to take advantage of the Halloween period this week. Halloween is something that captures a lot of peoples imagination on blogs and social networks so this is a very interesting case study.

The W595 Darkside campaign involves YouTube, Facebook and the Google Maps API and allows users to personalize a spooky faux news report on YouTube, using your personal information and picture which is then spread virally around Facebook and via email to their friends.

The system works perfectly and I can see this really going viral this week if it hasn’t already. In order to see how it works check out the website (screenshot below) and give it a try.

The Sony Ericsson W595 is scheduled for UK release towards the end of this year.

BY Patrick Altoft AT 11:15am ON Monday, 27 October 2008

Patrick Altoft is Director of Search at Branded3 and has worked in the SEO industry for over 10 years. With experience across some of the worlds largest brands as well as startup businesses Patrick is well known in the industry and speaks regularly at the major SEO conferences and events. Follow Patrick on Twitter or Google+

Comments

  • http://www.copymoz Tyler Banfield

    I like this campaign. The only problem with it is a grammar mistake at the beginning of the video: using “your the star” instead of “you’re the star.”

  • http://www.t-enterprise.co.uk T-Enterprise

    Viral Marketing is a great way to increase traffic and interest in your website, company or product.

    Its something that every company, no matter how big or small, should look into as part of a new marketing campaign.

    When it’s done correctly it can bring in a lot of new interest which you might have missed out on using more conventional marketing methods.

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