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	<title>Comments on: Squidoo launches a reputation management timebomb</title>
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	<link>http://www.branded3.com/blogs/squidoo-launches-a-reputation-management-timebomb/</link>
	<description>Digital and SEO Agency</description>
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		<title>By: adele pace</title>
		<link>http://www.branded3.com/blogs/squidoo-launches-a-reputation-management-timebomb/comment-page-1/#comment-8653</link>
		<dc:creator>adele pace</dc:creator>
		<pubDate>Sun, 22 Nov 2009 23:39:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.blogstorm.co.uk/?p=2916#comment-8653</guid>
		<description>I agree that it is shortsighted and there have been similar initiatives that have foundered.
However this is unprecedented in the sense that Google is so powerful.
Where does the data actually reside?
Google would say it is in the browser.
The legal decisions on framing, deeplinking, hyperlinking to infringing content,  scraping and trespass lack clarity.</description>
		<content:encoded><![CDATA[<p>I agree that it is shortsighted and there have been similar initiatives that have foundered.<br />
However this is unprecedented in the sense that Google is so powerful.<br />
Where does the data actually reside?<br />
Google would say it is in the browser.<br />
The legal decisions on framing, deeplinking, hyperlinking to infringing content,  scraping and trespass lack clarity.</p>
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		<title>By: Os Melhores Artigos de SEO da Semana â€“ EdiÃ§Ã£o 2 &#171; black mestreSEO</title>
		<link>http://www.branded3.com/blogs/squidoo-launches-a-reputation-management-timebomb/comment-page-1/#comment-8652</link>
		<dc:creator>Os Melhores Artigos de SEO da Semana â€“ EdiÃ§Ã£o 2 &#171; black mestreSEO</dc:creator>
		<pubDate>Wed, 04 Nov 2009 12:53:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.blogstorm.co.uk/?p=2916#comment-8652</guid>
		<description>[...] Squidoo launches a reputation management timebomb publicado em 23/09/2009 Segundo anunciado por Seth Godin, fundador da Squidoo, a empresa estÃ¡ lanÃ§ando um novo conjunto de pÃ¡ginas sobre marcas conhecidas mundialmente, reunindo diversas informaÃ§Ãµes tais como artigos em blogs, tweets, menÃ§Ãµes no Google News, Yahoo News, Google Trends, artigos em fÃ³rum and e tudo o que puderem obter sobre a marca. Conhecido o trust e juice que o Squidoo possui, estas pÃ¡ginas podem se tornar autoritÃ¡rias nos search engines, recebendo uma enorme quantidade de links e visitas diariamente. Vale apena ler o artigo e entender mais da discussÃ£o. [...] </description>
		<content:encoded><![CDATA[<p>[...] Squidoo launches a reputation management timebomb publicado em 23/09/2009 Segundo anunciado por Seth Godin, fundador da Squidoo, a empresa estÃ¡ lanÃ§ando um novo conjunto de pÃ¡ginas sobre marcas conhecidas mundialmente, reunindo diversas informaÃ§Ãµes tais como artigos em blogs, tweets, menÃ§Ãµes no Google News, Yahoo News, Google Trends, artigos em fÃ³rum and e tudo o que puderem obter sobre a marca. Conhecido o trust e juice que o Squidoo possui, estas pÃ¡ginas podem se tornar autoritÃ¡rias nos search engines, recebendo uma enorme quantidade de links e visitas diariamente. Vale apena ler o artigo e entender mais da discussÃ£o. [...] </p>
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		<title>By: adele pace</title>
		<link>http://www.branded3.com/blogs/squidoo-launches-a-reputation-management-timebomb/comment-page-1/#comment-8651</link>
		<dc:creator>adele pace</dc:creator>
		<pubDate>Thu, 08 Oct 2009 12:17:44 +0000</pubDate>
		<guid isPermaLink="false">http://www.blogstorm.co.uk/?p=2916#comment-8651</guid>
		<description>Douglas

Thanks.  Yes,  I saw that he made it opt in.

Its  a more appealing model than holding a brand hostage which does destroy the goodwill.</description>
		<content:encoded><![CDATA[<p>Douglas</p>
<p>Thanks.  Yes,  I saw that he made it opt in.</p>
<p>Its  a more appealing model than holding a brand hostage which does destroy the goodwill.</p>
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		<title>By: An honest banker</title>
		<link>http://www.branded3.com/blogs/squidoo-launches-a-reputation-management-timebomb/comment-page-1/#comment-8650</link>
		<dc:creator>An honest banker</dc:creator>
		<pubDate>Thu, 08 Oct 2009 08:10:38 +0000</pubDate>
		<guid isPermaLink="false">http://www.blogstorm.co.uk/?p=2916#comment-8650</guid>
		<description>[...] industry. Scraping social media feeds, blogs and forums (much like Squidooâ€™s heavily criticised Brands in Public site) for mentions and allowing customers to comment on the [...] </description>
		<content:encoded><![CDATA[<p>[...] industry. Scraping social media feeds, blogs and forums (much like Squidooâ€™s heavily criticised Brands in Public site) for mentions and allowing customers to comment on the [...] </p>
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		<title>By: Douglas Bamlett</title>
		<link>http://www.branded3.com/blogs/squidoo-launches-a-reputation-management-timebomb/comment-page-1/#comment-8649</link>
		<dc:creator>Douglas Bamlett</dc:creator>
		<pubDate>Sun, 04 Oct 2009 02:31:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.blogstorm.co.uk/?p=2916#comment-8649</guid>
		<description>Thanks Adele for your informative and lucid comments. I appreciate your taking the time to share your legal perspective about these issues everyone is working out.

I&#039;m glad to see that Seth has moved to the opt-in model and has abandoned the opt-out threat model since it seemed to contradict the good will, partner oriented, business philosophy he has been touting so far.</description>
		<content:encoded><![CDATA[<p>Thanks Adele for your informative and lucid comments. I appreciate your taking the time to share your legal perspective about these issues everyone is working out.</p>
<p>I&#8217;m glad to see that Seth has moved to the opt-in model and has abandoned the opt-out threat model since it seemed to contradict the good will, partner oriented, business philosophy he has been touting so far.</p>
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		<title>By: adele pace</title>
		<link>http://www.branded3.com/blogs/squidoo-launches-a-reputation-management-timebomb/comment-page-1/#comment-8648</link>
		<dc:creator>adele pace</dc:creator>
		<pubDate>Sat, 03 Oct 2009 05:48:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.blogstorm.co.uk/?p=2916#comment-8648</guid>
		<description>...just to add to this...he is actually editing, in the sense that he is selecting negative commentary.  This commentary isn&#039;t picked at random or indiscriminate. But it isn&#039;t necessary to prove that he is being selective in the editing.  It is still editorial control.

This is an essential part of his business model.    He is exercising editorial control in so I don&#039;t see how you can hide behind  safe harbour.

Not only is he editing, he is doing so in an unethical manner, ie on a cash for comment basis and responsible for every editorial comment as a result.  Message: &#039;our &#039;journalism&#039; depends on whether the person the subject of the negative (possibly defamatory content) pays us $400 per month&#039;.

We will let users think that this is content rather than advertising.

Whoever made the comment that it shouldn&#039;t be assessed on a legal basis, I do agree that it is bad for society.

&amp; ralph m
&lt;b&gt;&quot;There are plenty of websites that are â€œscrapingâ€ content. This includes sites that rehash tweets, and others like answers.com, and even Google. Thatâ€™s right! Google is just s a giant Internet scraper that rehashes content. And we let it, because itâ€™s GodBut Seth Godin comes along with a fabulous idea and all anyone can do is hate on him for â€œscraping content.â€ The real reason why itâ€™s an issue is because heâ€™s charging $400/month for it. If Seth were really smart, he wouldnâ€™t have publicized that so much. &quot;&lt;/b&gt;

But peopleâ€™s reaction is a real contradiction in my eyes...yes.... Google are actually publishing it and deciding where it ranks, and have direct control over the algorithm but as we have seen Google seem to be immune on the basis that this is a &#039;mechanical&#039; action devoid of any human intervention. There is constant human intervention at many levels.   But that precedent doesn&#039;t seem to matter at this point in time, and maybe one day it will be overturned.

However what Seth Godin is doing is being very selective.

More importantly, whilst Google might be just as selective, they won&#039;t say I won&#039;t publish things by you because you won&#039;t pay be money. They might actually do it, but aren&#039;t so brazen about it.

&lt;b&gt;&quot;So give Godin a break, and stop harassing him for being something that everyone else is. Heâ€™s entitled to make money off his ideas if theyâ€™re good. I think maybe some of the haters are just a little jealous because they didnâ€™t think of it first&quot;&lt;/b&gt;

Traditional journalism does it too and may not be being as honest about it.  But they are responsible for what they re-publish. The Journalist knows they are an editor and can&#039;t do it. Seth is doing which what some journalists do, publish all kinds of sensationalist c*** which he can&#039;t necessarily prove and doesn&#039;t necessarily believe is true.   Every company that he slanders will have to decide whether they want to pay him off or sue him.

I don&#039;t see what is so novel. Journalists have done this as long as journalism has existed. They tell everyone their editiorial section is separate from their journalism section but both answer to the CEO.  With respect to the  typical US newspaper, the owner doesn&#039;t necessarily interfere with the editorial section, but in Australia Murdoch is more inclined to do so.  The American owners don&#039;t do it for ideological reasons but I am sure everyone is driven by profit. The editors know not to say nasty things about the big advertisers.

It doesn&#039;t need to be money, but journalists always get something out of being nice to people, and have to balance how nice they are to people versus telling &#039;the truth&#039;, and it is always a compromise.</description>
		<content:encoded><![CDATA[<p>&#8230;just to add to this&#8230;he is actually editing, in the sense that he is selecting negative commentary.  This commentary isn&#8217;t picked at random or indiscriminate. But it isn&#8217;t necessary to prove that he is being selective in the editing.  It is still editorial control.</p>
<p>This is an essential part of his business model.    He is exercising editorial control in so I don&#8217;t see how you can hide behind  safe harbour.</p>
<p>Not only is he editing, he is doing so in an unethical manner, ie on a cash for comment basis and responsible for every editorial comment as a result.  Message: &#8216;our &#8216;journalism&#8217; depends on whether the person the subject of the negative (possibly defamatory content) pays us $400 per month&#8217;.</p>
<p>We will let users think that this is content rather than advertising.</p>
<p>Whoever made the comment that it shouldn&#8217;t be assessed on a legal basis, I do agree that it is bad for society.</p>
<p>&amp; ralph m<br />
<b>&#8220;There are plenty of websites that are â€œscrapingâ€ content. This includes sites that rehash tweets, and others like answers.com, and even Google. Thatâ€™s right! Google is just s a giant Internet scraper that rehashes content. And we let it, because itâ€™s GodBut Seth Godin comes along with a fabulous idea and all anyone can do is hate on him for â€œscraping content.â€ The real reason why itâ€™s an issue is because heâ€™s charging $400/month for it. If Seth were really smart, he wouldnâ€™t have publicized that so much. &#8220;</b></p>
<p>But peopleâ€™s reaction is a real contradiction in my eyes&#8230;yes&#8230;. Google are actually publishing it and deciding where it ranks, and have direct control over the algorithm but as we have seen Google seem to be immune on the basis that this is a &#8216;mechanical&#8217; action devoid of any human intervention. There is constant human intervention at many levels.   But that precedent doesn&#8217;t seem to matter at this point in time, and maybe one day it will be overturned.</p>
<p>However what Seth Godin is doing is being very selective.</p>
<p>More importantly, whilst Google might be just as selective, they won&#8217;t say I won&#8217;t publish things by you because you won&#8217;t pay be money. They might actually do it, but aren&#8217;t so brazen about it.</p>
<p><b>&#8220;So give Godin a break, and stop harassing him for being something that everyone else is. Heâ€™s entitled to make money off his ideas if theyâ€™re good. I think maybe some of the haters are just a little jealous because they didnâ€™t think of it first&#8221;</b></p>
<p>Traditional journalism does it too and may not be being as honest about it.  But they are responsible for what they re-publish. The Journalist knows they are an editor and can&#8217;t do it. Seth is doing which what some journalists do, publish all kinds of sensationalist c*** which he can&#8217;t necessarily prove and doesn&#8217;t necessarily believe is true.   Every company that he slanders will have to decide whether they want to pay him off or sue him.</p>
<p>I don&#8217;t see what is so novel. Journalists have done this as long as journalism has existed. They tell everyone their editiorial section is separate from their journalism section but both answer to the CEO.  With respect to the  typical US newspaper, the owner doesn&#8217;t necessarily interfere with the editorial section, but in Australia Murdoch is more inclined to do so.  The American owners don&#8217;t do it for ideological reasons but I am sure everyone is driven by profit. The editors know not to say nasty things about the big advertisers.</p>
<p>It doesn&#8217;t need to be money, but journalists always get something out of being nice to people, and have to balance how nice they are to people versus telling &#8216;the truth&#8217;, and it is always a compromise.</p>
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		<title>By: adele pace</title>
		<link>http://www.branded3.com/blogs/squidoo-launches-a-reputation-management-timebomb/comment-page-1/#comment-8647</link>
		<dc:creator>adele pace</dc:creator>
		<pubDate>Fri, 02 Oct 2009 23:58:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.blogstorm.co.uk/?p=2916#comment-8647</guid>
		<description>Douglas I believe in the doctrine of functional neutrality.

What happens offline should be no different to the online world.

I agree with your analysis that this is RipOffReport revisited.

The whole business model is to induce visitors to read the negative material which is elevated to a high rank.

I don&#039;t think there is anything in users making a conscious choice to do so breaking any chain of causation.   The courts focus on the business model. This is republication/dissemination of false and defamatory material, whether or not it is scraped is irrelevant. The business model is set up so as to profit from this dissemination.   In a lot of the litigation against RipOffReport the defendants didn&#039;t even front and judgement was entered in default.

It seems ironic that the Ed Magedson behind XCentric Ventures which operated RipOffReport probably needed a reputation management service to deal with his chequered past.

There are all kinds of allegations flying around that reputation management companies have sent death threats to such services which, if true, brings the whole reputation management industry into disrepute.</description>
		<content:encoded><![CDATA[<p>Douglas I believe in the doctrine of functional neutrality.</p>
<p>What happens offline should be no different to the online world.</p>
<p>I agree with your analysis that this is RipOffReport revisited.</p>
<p>The whole business model is to induce visitors to read the negative material which is elevated to a high rank.</p>
<p>I don&#8217;t think there is anything in users making a conscious choice to do so breaking any chain of causation.   The courts focus on the business model. This is republication/dissemination of false and defamatory material, whether or not it is scraped is irrelevant. The business model is set up so as to profit from this dissemination.   In a lot of the litigation against RipOffReport the defendants didn&#8217;t even front and judgement was entered in default.</p>
<p>It seems ironic that the Ed Magedson behind XCentric Ventures which operated RipOffReport probably needed a reputation management service to deal with his chequered past.</p>
<p>There are all kinds of allegations flying around that reputation management companies have sent death threats to such services which, if true, brings the whole reputation management industry into disrepute.</p>
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		<title>By: Why Opt-Out Marketing Can Hurt You : Bizzia - Business News and Commentary &#8211; Finance and Business Tips</title>
		<link>http://www.branded3.com/blogs/squidoo-launches-a-reputation-management-timebomb/comment-page-1/#comment-8646</link>
		<dc:creator>Why Opt-Out Marketing Can Hurt You : Bizzia - Business News and Commentary &#8211; Finance and Business Tips</dc:creator>
		<pubDate>Tue, 29 Sep 2009 03:05:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.blogstorm.co.uk/?p=2916#comment-8646</guid>
		<description>[...] on several of the sites I read. He didnâ€™t accuse or get defensive. He didnâ€™t attack the people criticizing him. He explained his viewpoint, thanked them, and moved on. Yet later, he did go ahead and adjust [...] </description>
		<content:encoded><![CDATA[<p>[...] on several of the sites I read. He didnâ€™t accuse or get defensive. He didnâ€™t attack the people criticizing him. He explained his viewpoint, thanked them, and moved on. Yet later, he did go ahead and adjust [...] </p>
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		<title>By: Douglas Bamlett</title>
		<link>http://www.branded3.com/blogs/squidoo-launches-a-reputation-management-timebomb/comment-page-1/#comment-8645</link>
		<dc:creator>Douglas Bamlett</dc:creator>
		<pubDate>Mon, 28 Sep 2009 23:13:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.blogstorm.co.uk/?p=2916#comment-8645</guid>
		<description>Adele thanks for those clarifications and for your great. Using your illustration of choosing to link to squidoo being an intervening act that may break the  chain of causation -- I&#039;m curious how that might be interpreted differently that someone purchasing a magazine -- or even the act of picking it up? Seems that the publisher does things specifically to attract and motivate that activity. Any comments?

Thanks for the reference to the Gutnik decision. I applaud the courts decision to uphold mass publishing laws as they currently exist. Having been involved in IS for over 26 years I tend to view most of the digital realm as just another delivery system for the same kinds of information.

It seems the laws are rather blurry.  Perhaps more than most of us would hope for :). It never dawned on me that a users choice to link to a publisher/aggregator could potentially be viewed as a break in the chain of causation. Again thanks.</description>
		<content:encoded><![CDATA[<p>Adele thanks for those clarifications and for your great. Using your illustration of choosing to link to squidoo being an intervening act that may break the  chain of causation &#8212; I&#8217;m curious how that might be interpreted differently that someone purchasing a magazine &#8212; or even the act of picking it up? Seems that the publisher does things specifically to attract and motivate that activity. Any comments?</p>
<p>Thanks for the reference to the Gutnik decision. I applaud the courts decision to uphold mass publishing laws as they currently exist. Having been involved in IS for over 26 years I tend to view most of the digital realm as just another delivery system for the same kinds of information.</p>
<p>It seems the laws are rather blurry.  Perhaps more than most of us would hope for :). It never dawned on me that a users choice to link to a publisher/aggregator could potentially be viewed as a break in the chain of causation. Again thanks.</p>
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		<title>By: Brandon</title>
		<link>http://www.branded3.com/blogs/squidoo-launches-a-reputation-management-timebomb/comment-page-1/#comment-8644</link>
		<dc:creator>Brandon</dc:creator>
		<pubDate>Mon, 28 Sep 2009 20:22:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.blogstorm.co.uk/?p=2916#comment-8644</guid>
		<description>Having said this, Seth apparently has back-tracked and is now only building these public pages when a company wants them built. Much more appropriate.</description>
		<content:encoded><![CDATA[<p>Having said this, Seth apparently has back-tracked and is now only building these public pages when a company wants them built. Much more appropriate.</p>
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