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How to identify kill-stealing in your online campaigns

Xbox controllersI love Google’s new Multi-Channel functions in Analytics; I also love gaming.

Now we have that out of the way, I’m going to teach you how to find the kill-stealers of your online campaign through the assisted conversions in the multi-channel functions section of Google Analytics.

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My first Think Visibility

Greeted by stacks and stacks of bacon sandwiches when I arrived at the Think Vis conference at Leeds’ swanky Alea casino, all my expectations were instantly surpassed. What can I say? I’m easily pleased (and was horribly hungover). So after chowing down on some much-needed grease and plying myself with three cups of tea (and, er, a couple of naughty biscuits), we were called into the top room by our convivial host, Dom Hodgson.

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A night at the awards for our Malaysian branch!

The awards ceremony took place in Kuala LumpurStill buzzing from all the excitement of the Advertising and Marketing magazine’s Agency of the Year awards, our Malaysian office are thrilled that they attended the ceremony last week as nominees for Digital Agency of the Year.

Although international company Mindshare overtook Branded3 at the last hurdle; as such a small agency; our Malaysian branch were delighted that they’d be shortlisted against some of the biggest digital agencies in the world.

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Why a digital strategy is more important than ever

In the last six months we’ve noticed a considerable increase in demand for our Social Media campaigns, this of course includes Facebook and Twitter, but also requires integration with blogs, news feeds and websites in general, and this is where I have to tell people: “What you need is a digital strategy.”

Developing digital strategies is what our consultancy service is all about, it’s looking further than just your website or updating your Twitter feed, and looking as well at all of the digital channels which you want to engage with your audience, and most of all ensuring that there is consistency within your brand message.

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Branded3’s five best bits of Internet World 2011

The Keynote Theatre at Internet World 2011Well that’s another year exhibiting at Internet World over, and once again, the Branded3 stand received an overwhelming response, making the three-day event a huge success.

Surrounded by all-things digital, and enjoying the free education programme; the Branded3 team learnt plenty about our industry and came away with some valuable experiences. We’ve managed to whittle our favourite bits from the digital exhibition this year down to five, and here they are:

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The only way forward for web development and SEO

The approach of many companies is to separate web development and SEO between two specialised agencies, sometimes even going somewhere different for the design; but what we’ve found here at Branded3, is that this method is deeply ineffective.

We’ve pioneered an approach here which integrates all aspects of web development; and its results speak for themselves. In this post I’m going to explain why the traditional method of so many is flawed, and why an integrated agency can produce seamless, effective results.

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Is there a need for outsourcing social media help?

Social media is a valuable tool

We all know the impact of social media has been huge; not only on our lives, but on businesses too. There are now agencies which focus solely on advertising on Facebook; and there are social media consultants which are being outsourced to look after company social media accounts.

There’s no denying what the likes of Facebook and Twitter can do for your company; the business leads it creates and the unfiltered connection to your customers is unrivalled; but my question is, are these ‘specialists’ which have emerged from a growing trend, really necessary for an effective company?

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Grabbing Page Titles with F#

Through experience, my favourite language for the .NET Framework is probably F#. True, it doesn’t fit into every situation; I don’t fancy writing a website with it for example. But for scripts and utilities, there’s nothing better.

You can run things interactively using F# Interactive or you can compile something up and use it as a normal executable. It’s super-fast to prototype with, which is great when you’re just throwing ideas around the office like we often do at Branded3.

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B3Labs: a space for digital ideas, solutions, and updates

Branded3 have unveiled B3Labs; an exciting creative blog which delves into the minds of our skilled specialists, and shares their thoughts and expert opinion on all-things digital.

So what can you expect to see in this space? Well, considering we have an unmatched talent for web production and SEO, we decided it would be useful to others, to display this on our site.

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Branded3 join the branding competition for Leeds Digital Festival

Leeds Design FestivalIt may only be April, but the preparations for this year’s Leeds Digital Festival in November are already well underway. And in an interesting twist; the organisers have announced that the brand identity will be left to the collaborative creative ability of Leeds digital professionals and enthusiasts instead, at a specially arranged one day event.

Never one to miss an opportunity; Branded3 are getting involved; sending our very own Head of Design Andrew Machin, and Interactive Designer Max Shearer along to the ‘Design Day’ event next Saturday to offer their expertise to the mix.

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Tim Grice Joins Branded3

Hello all, just a quickie to introduce myself.

My name is Tim Grice and I am the new Search Strategist at Branded3, there is a chance you may have heard of me before or come across my blog SEO wizz, it has had the odd mention here and there :)

I am a real search addict, starting around 4-5 years ago when Adwords was first taking off, going through the affiliate marketing phrase, losing lots of money, losing lots of Adsense accounts (also having some success :) ) and well here I am.

I have been working freelance for the last 18 months slowly building a client base and expanding my portfolio with excellent results working with clients in the UK and US.

I got to a point where either I invested to take it to the next level or I looked to take my skills to a new company and more prestigious clients, Branded3 are local to me and after meeting with Vin and Patrick the choice was an easy one.

As I said I am passionate about search and am hoping to add a real bang to the online marketing team here at Branded3, hopefully I’ll have a few opportunities to fire some posts out here on blogstorm but if not you can catch me at SEOwizz.

Bye for now.