Tag search: CSS

The approach of many companies is to separate web development and SEO between two specialised agencies, sometimes even going somewhere different for the design; but what we’ve found here at Branded3, is that this method is deeply ineffective.

We’ve pioneered an approach here which integrates all aspects of web development; and its results speak for themselves. In this post I’m going to explain why the traditional method of so many is flawed, and why an integrated agency can produce seamless, effective results.

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We produce a fair few HTML emails here as part of our production process and our DigitalMill volume service, so it’s fair to say we know a thing or two about making them work in as many email clients as possible. Some are much more difficult than others, and we’ve found that the worst culprit is Lotus notes 6.5/7. It has very little support for CSS and tends to ignore a lot of HTML attributes such as heights or widths.

Second up is Outlook, which even with the latest version still uses Word as its HTML rendering engine; hindering design and quality, and producing a number of inconveniences for us. Those two clients aside; here’s a run-down of our top things to remember when designing and building:

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Photo by drewgstephensWhilst working on my first proper WordPress theme, I needed a nice simple breadcrumb plugin or function for my pages. As so often is the case, most of the existing plugins or functions were unnecessarily complicated and/or bloated; so I decided to write my own.

If you haven’t got any knowledge of PHP, it’s probably worth brushing up on it here before you dive into this.

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