Tag search: Facebook
A start-up in California has introduced their answer to successful brand integration with social media, an idea which could see the world of social commerce really take-off.
Focusing on connecting friends on the actual retail sites rather than social media sites, Sociable Labs are showing brands how to correctly incorporate social media in order to ultimately enhance sales.
Currently, a brand’s involvement in social media seems slightly limited to gaining Facebook ‘likes’ and Twitter followers, and so the idea to implement more directly at the point of sale may be a lucrative idea.
One of the interesting things I saw on Techmeme this morning was the news that Google is to retire the Blogger and Picasa brands in a bigger Google+ push which will happen for the public release in around six weeks time.
Though it’s not uncommon for Google to rebrand the products it has bought, it doesn’t usually happen this long after the product was acquired (2003 for Blogger and 2004 for Picasa), or for products as popular as these.
In the last six months we’ve noticed a considerable increase in demand for our Social Media campaigns, this of course includes Facebook and Twitter, but also requires integration with blogs, news feeds and websites in general, and this is where I have to tell people: “What you need is a digital strategy.”
Developing digital strategies is what our consultancy service is all about, it’s looking further than just your website or updating your Twitter feed, and looking as well at all of the digital channels which you want to engage with your audience, and most of all ensuring that there is consistency within your brand message.
Over the next eight weeks, Twitter users will begin to see promoted Tweets show up in their timeline; in a risky move by the social networking giant to increase its advertising revenue.
But with an already failed attempt at pushing ads at its users; this could be a dangerous step for Twitter to make, which could see brands suffer and users go elsewhere.
With an increasing decline in the effectiveness of display ads, and the continuing growth of social media; brands are now taking their advertising efforts to this platform to try and reach as many people as possible.
Many companies rely on just setting up a Facebook page and obtaining as many friends as possible, but it soon becomes clear that there is more to successful integration with the social media world than that.
Wikipedia: “URL normalization (or URL canonicalization) is the process by which URLs are modified and standardized in a consistent manner. The goal of the normalization process is to transform a URL into a normalized or canonical URL so it is possible to determine if two syntactically different URLs may be equivalent.”
Canonical URLs have had a lot of press during the last year since Google started ‘supporting’ them in order to combat duplicate content issues – amongst other things. I’m going to look at how carnonical URLs should be used, and what the consequences can be if used incorrectly.
New research figures have revealed that Facebook’s new Sponsored Stories advertising system is proving to be a real success, with a 46% higher click-through rate than Facebook’s standard ad units.
This new advertising method could revolutionise the way brands conduct their advertising campaigns, and provide a more objective way of advertising by promoting the brands that are truly popular with Facebook users; rather than the brands with more money.
‘Slacktivism’ is one of my new favourite words. It’s a term that refers to the showing of support for a cause or social issue that requires very little effort, and ultimately has minimal or no effect other than to vent the slackivist’s personal opinion. Unfortunately, I can’t take credit for its conception.
Social media platforms have become the perfect catalyst for those people who are only willing to engage in the simplest of measures to voice their opinion, and are not truly engaged in making changes to the world around them. You don’t have to look hard on Twitter, Youtube comments, and Facebook fan page comments to see what I mean.
So, with today being the day where we vote on whether we should adopt the Alternative voting system in the UK, I thought it would be interesting to perform a little experiment: To see if the popular opinion on Twitter on the the vote is a true reflection of the people who actually vote.
We all know the impact of social media has been huge; not only on our lives, but on businesses too. There are now agencies which focus solely on advertising on Facebook; and there are social media consultants which are being outsourced to look after company social media accounts.
There’s no denying what the likes of Facebook and Twitter can do for your company; the business leads it creates and the unfiltered connection to your customers is unrivalled; but my question is, are these ‘specialists’ which have emerged from a growing trend, really necessary for an effective company?
Resulting from an interesting Twitter conversation I was following last week, we got talking in the office about sending traffic to a website and not sending across any record of what site it came from.
When you follow a link from one website to another, the second website can ‘see’ who sent the traffic to it. This is used in packages like Google Analytics to show you your traffic sources and, this is obviously very useful information. If you’re promoting products on your site and have many links through various mediums (Google Adsense, Facebook etc), you can see which sources are leading to traffic, and even through to conversions.
To help celebrate the launch of B3Labs, we’re giving away a free set of social media graphics based on our site’s own stylised icons. Feel free to download and use as you wish.
It’s that day of the year again where everyone is on their guard; approaching the day with caution and suspicious of even the most trusted and authoritative newsreaders, making sure they don’t fall for another ‘spaghetti grows on trees’ prank, so expertly carried out by GMTV a few years back, and shockingly believed across the country.
Yes, it’s April Fool’s Day, and for us; that means a day of the best tricks and pranks online flying around the office, each one exceeding the one before it. So we thought we’d share our top five April Fool’s with you:
Latest from B3Labs
- Another milestone reached for Branded3 as it’s acquired by the
St Ives Group - The latest media consumer findings & what they mean for digital marketers
- Talk to Branded3 at @BuyYorkshire in Leeds next week!
Latest from Blogstorm
- Watch @Tim_Grice talk all things Penguin 2.0 in June’s #B3Brunch
- Content can kill your site: How to fix it
- Search expert @Tim_Grice talks Penguin 2.0 in a G+ Hangout this Thursday
