Tag search: rankings

Uh Oh!

I know what you’re thinking; here comes another evangelical SEO nonsense post which is only written about theory and never actually put into practice…..well it’s not, stay with me! It will however, be a useful insight into leveraging your business aims with your SEO, with a few bad jokes thrown in here and there for good measure.

There have been plenty of stories recently in the SEO industry about websites p-p-p-picking up a penalty (bad joke #1) and being punished by Google’s family of animal updates. However, I still find it amazing just how many brands fail when it comes to offering value to their consumers with outreach, and in turn, the number of brand managers who don’t seem to enforce their culture in any form of SEO work. Thirdly, and most shockingly, I’m bamboozled (panda – bamboo, get it?) by those ‘brands’ which seem totally unaware of who their consumers are.
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We know the importance of keeping up with all the latest SEO developments here at Branded3, because it’s one of those things where if you don’t move with the times, you get left behind. We’re constantly experimenting with new techniques and ways in which we can help our clients achieve better results and gain more traffic share.

As such, each year we pay close attention when one of the biggest SEO resources in the world; SEOmoz; ask all of their friends, followers, and subscribers to contribute to their ‘ranking factors.’ These ‘ranking factors’ are effectively a straw poll of some of the best SEO’s in the world (including our very own Patrick Altoft and Tim Grice – who have been asked for input this year) on what factors they believe are the most important reasons why websites might rank highly in the search results. And this year we’ve seen some pretty interesting results…

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Here at Branded3, we track thousands of keywords for our clients on a daily basis and we regularly see Google making many changes, not only to the algorithm that produces the search results, but also to the search results themselves.

We find that Google will tweak results, alter portions of their algorithm, and change the look and feel of the results pages to try and make the user experience as good as possible. In that way, you as users continue to return to them and use their search engine in preference over the other available options.

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Whilst doing an internal site audit for our own site http://www.branded3.com, we began to notice some strange outcomes with the search results.

We wanted to check where our site ranked for certain keyphrases. As this was going to take a while, and we had no idea where we might appear, it made sense to check for 100 results at a time.

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It seems that every news site on the web now employs a full time member of staff just to sit and watch Twitter feeds and pick a topic that might be news.

In the office this week the team has been shocked by stories of ‘RIP Jackie Chan’ and Katy Perry’s feud with Calvin Harris. Both of these stories originated on Twitter, the first being a major hoax might I add, Jackie Chan is fine (as of writing).

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