Tag search: SEO
Many businesses seem to focus on attracting traffic to their site without thinking of how to keep them there. The site’s content is often overlooked – usually trumped by focusing heavily on aesthetic – and not considered a priority when developing a new website.
However, the content and copy of your site has a huge impact on the overall user experience. By understanding the importance of your site’s content and taking measures to enhance it; you could experience a huge impact on your websites usability, and therefore its overall performance. We’ve come up with five tips to improve your site’s content and enrich the experience for your users.
In this article, I’d like to share some ideas I’ve had on how to measurably increase the effectiveness of websites by discussing conversion rate optimisation; factoring in elements such as interface design and usability, rather than purely gauging on SEO performance.

Throwing more weight solidly behind their social media effort; Google has now announced a new feature called “+1” (plus one) which allows Google users to recommend effective search results to their friends by clicking a button.
Potentially transforming the way people search; the +1 button will appear next to organic search results, and will let users vote for web pages they’ve found useful with a simple click. This allows people to recommend pages to friends without having to broadcast it across other social media platforms.
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