Tag search: social media
A start-up in California has introduced their answer to successful brand integration with social media, an idea which could see the world of social commerce really take-off.
Focusing on connecting friends on the actual retail sites rather than social media sites, Sociable Labs are showing brands how to correctly incorporate social media in order to ultimately enhance sales.
Currently, a brand’s involvement in social media seems slightly limited to gaining Facebook ‘likes’ and Twitter followers, and so the idea to implement more directly at the point of sale may be a lucrative idea.
Recently, Branded3 has been getting a feel for Google+ and we also love posting about new things in the SERPs. So, whilst doing some work for a client, I came across this interesting little result and thought you might all like to know. As we know, the SERPs are always changing, so only time will tell if these new listings will remain as they are.
In the last six months we’ve noticed a considerable increase in demand for our Social Media campaigns, this of course includes Facebook and Twitter, but also requires integration with blogs, news feeds and websites in general, and this is where I have to tell people: “What you need is a digital strategy.”
Developing digital strategies is what our consultancy service is all about, it’s looking further than just your website or updating your Twitter feed, and looking as well at all of the digital channels which you want to engage with your audience, and most of all ensuring that there is consistency within your brand message.
Over the next eight weeks, Twitter users will begin to see promoted Tweets show up in their timeline; in a risky move by the social networking giant to increase its advertising revenue.
But with an already failed attempt at pushing ads at its users; this could be a dangerous step for Twitter to make, which could see brands suffer and users go elsewhere.
Typically associated with design, crowdsourcing has industry opinion divided; with the perpetrators seeing it as a fast and cheap option; and the majority of designers brandishing the method unethical.
But now it seems the approach is branching out into other areas of the digital industry; challenging agencies and professionals to ‘win’ work. It’s a concept which traditionally splits agencies from clients; but in an increasingly competitive environment, it’s beginning to divide those within the agencies too.
With an increasing decline in the effectiveness of display ads, and the continuing growth of social media; brands are now taking their advertising efforts to this platform to try and reach as many people as possible.
Many companies rely on just setting up a Facebook page and obtaining as many friends as possible, but it soon becomes clear that there is more to successful integration with the social media world than that.
‘Slacktivism’ is one of my new favourite words. It’s a term that refers to the showing of support for a cause or social issue that requires very little effort, and ultimately has minimal or no effect other than to vent the slackivist’s personal opinion. Unfortunately, I can’t take credit for its conception.
Social media platforms have become the perfect catalyst for those people who are only willing to engage in the simplest of measures to voice their opinion, and are not truly engaged in making changes to the world around them. You don’t have to look hard on Twitter, Youtube comments, and Facebook fan page comments to see what I mean.
So, with today being the day where we vote on whether we should adopt the Alternative voting system in the UK, I thought it would be interesting to perform a little experiment: To see if the popular opinion on Twitter on the the vote is a true reflection of the people who actually vote.
It is expected to be announced in the next couple of days that Twitter has bought TweetDeck, after making a counter offer nearly twice that of social media development company, UberMedia.
It is widely believed that the motive behind this move by Twitter, is to ensure that they retain maximum market share. By disrupting negotiations between TweetDeck and UberMedia, Twitter has ensured UberMedia won’t gain the predicted 20% share of all tweets served.
We all know the impact of social media has been huge; not only on our lives, but on businesses too. There are now agencies which focus solely on advertising on Facebook; and there are social media consultants which are being outsourced to look after company social media accounts.
There’s no denying what the likes of Facebook and Twitter can do for your company; the business leads it creates and the unfiltered connection to your customers is unrivalled; but my question is, are these ‘specialists’ which have emerged from a growing trend, really necessary for an effective company?
Throwing more weight solidly behind their social media effort; Google has now announced a new feature called “+1” (plus one) which allows Google users to recommend effective search results to their friends by clicking a button.
Potentially transforming the way people search; the +1 button will appear next to organic search results, and will let users vote for web pages they’ve found useful with a simple click. This allows people to recommend pages to friends without having to broadcast it across other social media platforms.
It seems that every news site on the web now employs a full time member of staff just to sit and watch Twitter feeds and pick a topic that might be news.
In the office this week the team has been shocked by stories of ‘RIP Jackie Chan’ and Katy Perry’s feud with Calvin Harris. Both of these stories originated on Twitter, the first being a major hoax might I add, Jackie Chan is fine (as of writing).
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