Tag search: Twitter
At Branded3, pretty much everyone uses at least one social media platform of their choice.
Personally, I don’t “like” Facebook, but since coming to Branded3, I have increasingly used Twitter both for work purposes (it’s great for keeping an eye on Google updates and other industry news) but also for personal interests.
I follow a lot of sports stars, especially in golf, and Twitter is a great way to not only get up-to-date information on scores and news, but to actually interact with the players too.
Focusing on connecting friends on the actual retail sites rather than social media sites, Sociable Labs are showing brands how to correctly incorporate social media in order to ultimately enhance sales.
Currently, a brand’s involvement in social media seems slightly limited to gaining Facebook ‘likes’ and Twitter followers, and so the idea to implement more directly at the point of sale may be a lucrative idea.
Bringing the region’s best talent and innovation together; the design of this year’s Leeds Digital Festival has been crowd-sourced, and it’s now up to us – the public – to choose which one we’d like to see splashed across the city in November.
As if choosing from three incredible designs wasn’t enough; two of them were collaborative efforts including our very own designers, Max Shearer and Andrew Machin, and so the rest of us in the office are having a hard time deciding which one to vote for! Let’s take a look at both ideas…
In the last six months we’ve noticed a considerable increase in demand for our Social Media campaigns, this of course includes Facebook and Twitter, but also requires integration with blogs, news feeds and websites in general, and this is where I have to tell people: “What you need is a digital strategy.”
Developing digital strategies is what our consultancy service is all about, it’s looking further than just your website or updating your Twitter feed, and looking as well at all of the digital channels which you want to engage with your audience, and most of all ensuring that there is consistency within your brand message.
Over the next eight weeks, Twitter users will begin to see promoted Tweets show up in their timeline; in a risky move by the social networking giant to increase its advertising revenue.
But with an already failed attempt at pushing ads at its users; this could be a dangerous step for Twitter to make, which could see brands suffer and users go elsewhere.
‘Slacktivism’ is one of my new favourite words. It’s a term that refers to the showing of support for a cause or social issue that requires very little effort, and ultimately has minimal or no effect other than to vent the slackivist’s personal opinion. Unfortunately, I can’t take credit for its conception.
Social media platforms have become the perfect catalyst for those people who are only willing to engage in the simplest of measures to voice their opinion, and are not truly engaged in making changes to the world around them. You don’t have to look hard on Twitter, Youtube comments, and Facebook fan page comments to see what I mean.
So, with today being the day where we vote on whether we should adopt the Alternative voting system in the UK, I thought it would be interesting to perform a little experiment: To see if the popular opinion on Twitter on the the vote is a true reflection of the people who actually vote.
It is expected to be announced in the next couple of days that Twitter has bought TweetDeck, after making a counter offer nearly twice that of social media development company, UberMedia.
It is widely believed that the motive behind this move by Twitter, is to ensure that they retain maximum market share. By disrupting negotiations between TweetDeck and UberMedia, Twitter has ensured UberMedia won’t gain the predicted 20% share of all tweets served.
We all know the impact of social media has been huge; not only on our lives, but on businesses too. There are now agencies which focus solely on advertising on Facebook; and there are social media consultants which are being outsourced to look after company social media accounts.
There’s no denying what the likes of Facebook and Twitter can do for your company; the business leads it creates and the unfiltered connection to your customers is unrivalled; but my question is, are these ‘specialists’ which have emerged from a growing trend, really necessary for an effective company?
Resulting from an interesting Twitter conversation I was following last week, we got talking in the office about sending traffic to a website and not sending across any record of what site it came from.
When you follow a link from one website to another, the second website can ‘see’ who sent the traffic to it. This is used in packages like Google Analytics to show you your traffic sources and, this is obviously very useful information. If you’re promoting products on your site and have many links through various mediums (Google Adsense, Facebook etc), you can see which sources are leading to traffic, and even through to conversions.
Throwing more weight solidly behind their social media effort; Google has now announced a new feature called “+1” (plus one) which allows Google users to recommend effective search results to their friends by clicking a button.
Potentially transforming the way people search; the +1 button will appear next to organic search results, and will let users vote for web pages they’ve found useful with a simple click. This allows people to recommend pages to friends without having to broadcast it across other social media platforms.
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